The recent Formnext exhibition in Frankfurt proved to be an exceptional launch pad for OR Laser’s new direct metal additive manufacturing platform, where the company experienced higher than expected levels of interest – and direct pre-orders.

The Orlas Creator was unveiled at a very successful press conference hosted on the first morning of the event at OR Laser’s stand where company executives, including CEO Uri Resnik and VP of Business Development Ludovico Camarda, were able to visually demonstrate to a large audience this new, powerful and more accessible metal additive manufacturing system.

The immediate interest in the Orlas Creator came from the fact that it has been designed and developed specifically to provide access to metal 3D printing for small and medium sized enterprises (SMEs) with a very competitive price point that amounts to half the cost of comparable machines on the market. The value proposition of the Orlas Creator is the first of its kind in the metal AM sector and the levels of interest recorded at Formnext prove that OR Laser has identified previously untapped demand with its highly capable and cost effective metal AM system.

Across the four days of the show representatives of OR Laser were consistently inundated with enquiries about the Orlas Creator, resulting in more than 250 definitive leads and 43 direct pre-orders. In addition, the company also received expressions of interest from more than 20 companies looking to distribute and resell the Orlas Creator across the globe. Following the show, OR Laser is ramping up its production capabilities, and still expects to start shipping the Orlas Creator by the end of Q2 of 2017, with the further expectation that all orders taken at Formnext will be fulfilled by the end of 2017.

Commenting on the successful launch at Formnext, CEO of OR Laser, Uri Resnik stated: “We have been delighted with the market’s response to the Orlas Creator. Following years of research and development we now know for sure that our hard work was completely worthwhile, and that the production of a smart, fully capable metal 3D printing system at an accessible price point for SMEs is exactly what the sector needs. We are looking forward to working with our new customers and developing new partnerships around the world.”