ICONICS rebrands as Mitsubishi Electric Iconics Digital Solutions

  • Industry News
  • Apr 03,25
Mitsubishi Electric has supported ICONICS’ growth for over a decade, culminating in its full acquisition in 2019.
ICONICS rebrands as Mitsubishi Electric Iconics Digital Solutions

ICONICS, a leader in SCADA automation, digitalisation, and smart buildings software, has officially rebranded as Mitsubishi Electric Iconics Digital Solutions (MEIDS). This transformation signifies the company’s deep integration with Mitsubishi Electric Corporation, enhancing its global reach, technological capabilities, and commitment to innovation.

Mitsubishi Electric has supported ICONICS’ growth for over a decade, culminating in its full acquisition in 2019. The name change reinforces MEIDS' role as Mitsubishi Electric’s global platform for SCADA automation and digitalisation, combining ICONICS' pioneering expertise with Mitsubishi Electric’s industrial and digital strength.

Legacy, evolution, and future growth
The new name reflects MEIDS' commitment to industrial digitalisation, infrastructure advancements, and smart, sustainable solutions. Retaining the Iconics brand acknowledges its legacy in SCADA and digital transformation, while "Digital Solutions" represents its expansion into next-generation technologies and intelligent services.

Ted Hill, President & CEO, MEIDS, emphasised, “This is more than a name change—it’s a declaration of who we are and where we’re headed. Backed by Mitsubishi Electric’s global strength, we are poised to drive the future of industrial automation and smart infrastructure with even greater resources and innovation.”

Innovation with global strength
MEIDS continues to develop cutting-edge SCADA and digitalisation solutions while benefiting from Mitsubishi Electric’s extensive ecosystem in industrial automation, intelligent infrastructure, and energy management. This alignment strengthens its ability to deliver world-class technology solutions globally.

Commitment to continuous innovation
As part of its strategic growth, MEIDS has launched its flagship GENESIS platform (version 11) and continues to release quarterly updates to its Intelligent Building Software Stack (IBSS). The rebrand marks the next chapter in SCADA automation, smart buildings, and industrial digitalisation, driving efficiency, sustainability, and long-term impact.

Related Stories

Automation & Robotics
Smart Factories in India: Reality or Distant Dream?

Smart Factories in India: Reality or Distant Dream?

As India moves toward its goal of becoming a $7 trillion economy by 2030, embracing smart manufacturing technologies will be crucial for achieving this ambitious target, writes Rakesh Rao. But, is t..

Read more
Material Handling Equipment
Driving Efficiency: Schmalz Gripping Systems for India's Manufacturing Future

Driving Efficiency: Schmalz Gripping Systems for India's Manufacturing Future

As the market demands speed, agility, and reliability, Schmalz gripping systems are enabling the next generation automation of Indian manufacturing sector.

Read more
Automation & Robotics
Igus expands D1 motor control with certified PROFINET

Igus expands D1 motor control with certified PROFINET

PROFINET/PROFIdrive integration and fast cycle times of the D1 allow for reliable and flexible control systems for motors in various automation applications.

Read more

Related Products

Digital Colony Counter

INDUSTRIAL AUTOMATION & TECHNOLOGY CONSULTANCY

Rising Sun Enterprises supplies digital colony counter.

Read more

Request a Quote

Robotic Welding SPM

INDUSTRIAL AUTOMATION & TECHNOLOGY CONSULTANCY

Primo Automation Systems Pvt. Ltd. manufactures, supplies and exports robotic welding SPM.

Read more

Request a Quote

Hi There!

Now get regular updates from IPF Magazine on WhatsApp!

Click on link below, message us with a simple hi, and SAVE our number

You will have subscribed to our Industrial News on Whatsapp! Enjoy

+91 84228 74016