Mumbai

Classic Stripes, the flagship company of the Astarc Group, has announced its new brand identity as ‘Naxnova’. This design & technology company provides new generation solutions to global OEMs in the automotive, consumer durables & appliances industries in India and globally. On track to quadruple revenues in the next 4 years, the company aims to grow the homegrown brand globally under the leadership of its Managing Director, Salil Musale.

Naxnova (previously Classic Stripes) is an ambitious and fast-paced global India-based organisation with a unique product portfolio and global presence. For over three decades, they have been the preferred partners and suppliers to some of the leading OEM customers all over the world. The company’s design approach sets it apart in the industry as it focuses on bringing futuristic solutions ingrained in practical research that works for its clients. Standing strong with over 1000 employees, the company leverages design & technology as an enabler to make this ambition possible and nurtures strong partnerships to bring superior & positive experiences for millions of users around the world. 

The company, which has built a global R&D team to deliver solutions for its customers, already serves global OEMs like Yamaha, Ford, Honda, Suzuki, Tata Motors, Toyota, Kia, Nissan Renault, MG, Samsung, Hero, Bajaj, Harley Davidson, KTM, TVS, Royal Enfield, Panasonic, Continental, and more. Naxnova’s next generation products are thin, flexible, lightweight and sustainable, in line with their vision to provide positive & exciting experiences to their customers in the areas of illumination, smart surfaces, safety sensors, thermal management, branding with aesthetics and great functionality embedded in all their solutions. Besides automotive, consumer goods and appliances, Naxnova will very soon be entering the medical devices & wearables industry.

“The name 'Naxnova' symbolises our innovative spirit; ‘Nax’ hints at the nexus of technology and advancement, while 'nova' suggests a burst of newness and brilliance. Together, 'Naxnova' represents our journey into unexplored realms of technology especially in printed electronics. The new brand identity will leverage our deep-rooted experience across almost 40 years in the industry and will give strength to our global plans as we expand across countries and verticals to serve our existing and new customers. We are a homegrown design & technology company that will work with brands in India and globally, becoming a leader in its space in the next 5-7 years,” said Salil Musale, Managing Director at Naxnova.

Commenting on the same, Rohit Varma, Founder, narrative, said “The rebranding project of Classic Stripes was surely intriguing. The organization is advancing in a new direction and expanding globally, necessitating the rebranding. The new brand needs to appeal to a global audience which means we needed to look at what's happening around the world in this space and create a unique positioning for the new brand. While Classic Stripes is known for their precision manufacturing capabilities, this new brand will be known for its design, technology and engineering prowess.”