Bangalore

Bosch Power Tools India, a front runner in the power tools market segment that caters to construction, woodworking and metalworking industry, is set to amplify its consumer experience by enabling users to get hands on experience of the cordless range through mobile van demonstration vehicles. An extension of the recently launched user campaign—Cordless Matlab Bosch. Bosch power tools is campaigning across multi-cities that started from September 9, 2019 for six months.

Adding to the 40 cities covered under Cordless Matlab Bosch campaign, demo zones through channel partner outlets, Bosch power tools plans to expand its outreach to 50 more cities in India by the end of the month with the product experiential mobile vans campaign. The mobile campaign will kick-start atcities like Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow. These experiential mobile vans are engaging and educate consumers on the availability and benefits of quality cordless power tools in the market but also improve accessibility and availability of the range by reaching across cities through the experiential vehicles.

Part of the mobile van experiential, customers can avail a hands-on demonstration of Bosch Power Tool's lithium-ion battery-powered screwdriver, the Bosch Go, with push and go functionality is four times more convenient than its competitors available in the market. The cordless range on showcase will also include power drill drivers, high power impact wrenches, robust hammer drills, high-speed impact drills, ABR enabled impact drivers, flexible drill drivers andthe GSR 120-LI, a 12v cordless drill driver, re-introduced with an exclusive jacket packaging designed for India. Equipped with robust housing, electronic cell protection (ECP) and more 20 per cent soft torque improvements, the GSR 120-LI enables its users with more power than its predecessors. These tools are designed to be compact yet similar to the shape and size of a manual design assisting users toeffortlessly switch from corded to cordless power tools.

Panish PK, Regional Business Director- India & SAARC, Bosch Power Tools said, “Here, at Bosch Power Tools, our vision is to drive technical development in the industry for Indian consumers. From having the smallest and most powerful batteries on the market to introducing cordless tools to replace their corded predecessors, Bosch aims to advance into a new dimension of performance and excellence.”

“Some of these cordless tools for professionals are optimized with ProCore18V batteries for maximum performance and efficiency, making cordless tools better than corded tools for the first time in the history of machine and toolmaking. Design and quality being key, the cordless range will offer all the conveniences of going cordless without added bulkiness or weight, encouraging every workman in the country to go cordless, thereby spearheading the vision of our campaign – ‘Cordless matlab Bosch,” added Panish.

The products are available on Amazon and Flipkart, dealer stores.