Honeywell Announces New Brand Identities for Automation and Aerospace Units

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  • Jun 02,26
Honeywell has announced new brand identities for its automation and aerospace businesses, which will become independent publicly traded companies on 29 June 2026.
Honeywell Announces New Brand Identities for Automation and Aerospace Units

Honeywell announced the new brand identities for its automation and aerospace businesses — Honeywell Technologies and Honeywell Aerospace. These will become two independent, publicly traded companies on 29 June 2026, when Honeywell spins off its Aerospace business.

Honeywell’s current brand value is estimated at $18 billion and the company has been synonymous with delivering innovation to customers for 140 years. Both new brands will draw on Honeywell’s history while reflecting each company’s focused strategy and long-term growth trajectory.

The automation business will be known as Honeywell Technologies and will continue to trade on Nasdaq under the ticker ‘HON’. The company will be a global leader in the industrial world’s transition from automation to autonomy, offering a comprehensive portfolio of mission-critical, outcome-based technologies, solutions and software to drive customers’ productivity and growth.

The aerospace business will trade on Nasdaq under the ticker ‘HONA’ and will be known as Honeywell Aerospace. The company will be one of the largest publicly traded, pure-play aerospace suppliers, with leading positions in technology and systems that will continue delivering the future of aviation through increasing electrification and autonomous flight.

“Today marks another defining moment in our transformation into two independent, focused companies,” said Vimal Kapur, Chairman and CEO of Honeywell. “Drawing on Honeywell’s century-long legacy, these new brand identities honour our history while reflecting the bold vision and strategic focus that will define Honeywell Technologies and Honeywell Aerospace as standalone companies. This is the start of an exciting new era for both businesses.”

Honeywell Technologies’ new brand reflects the company’s clear focus and ambition. High-energy and kinetic, it retains the iconic Honeywell red as its anchor, alongside an expanded, more vibrant colour palette and a modern ‘HT’ monogram. The visual system, built around the concept of ‘intersections’, reflects where the company’s expertise meets technology to unlock precision, reliability and efficiency for its customers.

“Our new brand highlights the powerful intersections of our technology and expertise—from controls to intelligence to safety—that will redefine how industries operate, accelerating the shift toward a more autonomous future while unlocking new levels of growth and long-term value,” added Kapur. “As Honeywell Technologies, this bold new chapter strengthens our foundation for the future and reflects our ability to continuously evolve our capabilities to deliver outcomes for our customers.”

The Honeywell Aerospace brand centres on a new, evolved logo — a stylised ‘H’ and ‘A’, with swooping negative space that suggests the line of the horizon. Its signature colour is a distinctive sunrise orange, evoking the shades of the horizon as a pilot sees it at dawn, with silver accents reflecting the materiality of aircraft. This colour palette gives Honeywell Aerospace its own distinct identity while continuing to reflect the trust Honeywell has built over the years.

“Our new Honeywell Aerospace brand reflects the precision, confidence and forward momentum that has defined the past century of innovation and trusted performance we have delivered for our customers and partners,” said Jim Currier, President and CEO of Honeywell Aerospace. “As an independent company, we will be uniquely positioned to innovate faster, move with greater agility and shape the next era of aviation.”

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