Authorised Distributors are the vital link between the manufacturers of products or provider of the service and the end customers.

For a country of India’s size and diversity, the dealerships and distribution networks for industrial products and services offer huge opportunities for small entrepreneurs. While there are pan India organisations engaged in this activity, a large number of such companies are regional, catering to a particular geographical location in terms of a province or two. Many of these are smaller companies specialising in a group of complementary products.

Compete Tools Pvt Ltd is one such company, a multi-product Marketing Organisation with strategic tie-ups with some of the leading players in India and abroad, catering to industrial requirements in the fields of pneumatics, electric tools, pneumatic tools, material handling, spray painting systems, metal marking etc. The company has a modest turnover of Rs 100 million, but has succeeded in establishing long-standing relationships with all a number of principals.

Incepted in 1978 under two directors, Mr Mahendra Shah and Mr Ramesh Shah, the company was launched as a partnership firm doing agency business. In 1990 Compete Tools started in the authorised distribution business for many leading brands. In 1998, the operation was reorganised under Compete Tools Pvt Ltd, basically with a vision to expand. Mr Premal Shah, the third director joined the board in 2004. Armed with a BE in Mechanical Engineering and MBA in Marketing, he was instrumental in introducing a full-fledged marketing team by hiring the services of personnel with highly professional competence. In 2008, the fourth director, Mr Nishit Shah, an MBA in Business Administration, came on board and that led to the establishing of manufacturing facilities of marking products under the Bigstar brand. Today, Compete Tools Pvt Ltd has a strong team of 8 qualified engineers handling specific products.

The companies represented by Compete Tools account for a large product portfolio that comprises:

*Bigstar – Manufacturer for metal marking elements, pneumatic and hydraulic marking machines, CNC based pin marking systems and laser marking systems

*MAC Valves – Air valves with very high reliability and repeatability from USA and Belgium

*IMI Norgren – World leader in FRLs, valve islands, cylinders, and air bellows from UK

*NUCON Industries – Specialists in heatless dryers, micro filters, valves, cylinders, etc

*Ingersoll Rand – Well known in field of air tools, pneumatic handling, fluid handling, etc

*Josts – Known for internal and external material handling equipment like stackers, racks, forklifts, etc

*Bullows – Spray painting systems, paint booths, industrial washing machines, etc (Bullows has a tie up with brands like Devilbiss, Binks, Ransbury who are world leaders for the complete range of industrial and automotive finishing)

*Firestone – Air springs, air bellows and Marsh Mellow springs, etc

*Mody Pumps – Submersible pumps for dewatering, mining wastewater markets from USA

*Bosch/Norton – Abrasives and accessories, and

*Kulkarni Power Tools (KPT), Makita and Ralliwolf – Electric power tools.

Marketing & Service Network

Compete Tools Pvt Ltd has a wide marketing and service network that covers the States of Maharashtra, Gujarat and Goa in western India). It has branch offices in Nagdevi, Mumbai, the business hub of machinery and hardware, and warehouses in Bhiwandi, which is a warehousing hub. The company also has a modern showroom for displaying the actual products, which allows the customer to understand the products before purchasing. Compete Tools handles the after sales service through its service wing under the umbrella of its sister concern Shantisons & Co. Here there is a team of technicians trained in the respective product lines to service the customers.

Solutions Provider

Compete Tools Pvt Ltd places itself as a solution provider rather than a trading organisation with in-house facilities and capabilities to cater to various customised assignments. The company has strong assets and the prime one is the stocks. Stocks help to service customers just in time and in the process gather goodwill from its valued customers.

Identifying a range of complementary products, Compete Tools has successfully managed to establish base with a wide range of products in a variety of end user segments, like Automobile and Auto ancillaries, various process and engineering industries, and other industries like packaging, cement, paper, pharma, tyre, steel, glass, forging, etc., to name a few. Apart from this, it also has a strong presence in various institutions like the Indian Railways, Indian Navy, ordinance factories, BARC, RCF, Mazagon Dock Ltd, etc.

Future Plans

There are plans to add additional manpower to achieve a three-fold growth in the sales turnover of the organisation in the next two years. Compete Tools is also currently engaged in finalising few more alliances with some global players who are also the market leaders in their respective fields. On the expansion agenda, the company is keen to get affiliated with pharmaceutical and automobile based products for serving its customer base with a quality package.

Compete Tools Pvt Ltd, Thane, India. Email: customersupport@competetool.co.in