Much has changed since Automation 2012. Especially, with the economic slowdown that the world witnessed since, this is the time for recovery when companies count on their clients to ensure a boost in sales. It is that time of the upturn when trade fairs can aid the attempt to reconnect with the clients. And, what can be a better platform for a company to bring together its patrons than Automation 2013!

Yes, it is back! Come September, India's numero uno, and now annual automation exhibition will once again present the newest innovations in technology and the solutions for industry segments such as refining, petrochemicals, chemicals, polyester, power, life sciences, food and pharmaceutical, oil and gas, steel and mining, terminal automation, tank farm automation, retail outlet automation and other process industries Automation 2013 brings the highest level of strategic industrial content, demonstrations odd latest products and technical workshops to outline the trend of the available and emerging technologies that can help provide solutions for industries.

The Indian consumer is still someone who wants to physically see, feel and touch the latest products and innovations on offer. And, Automation 2013 facilitates such real business deals, thus laying a renewed emphasis on the importance of establishing a direct contact with clients. Automation 2013 understands the necessity of showcasing of products to actual users. Even in this age of digital contacts, nothing can replace the quality of a one-to-one business interaction, a manufacturer can answer the clients' questions, finalise new deals, win the confidence of potential clients and nurture existing customer relationships.

Features

Automation 2013 aims at keeping the stake holders a step ahead of competition. This is achieved through:

• Customer Relationships: Loyal patrons form the pillars of a company's financial security in an economic predicament. These customer relations need to be regularly nurtured. Automation 2013 brings along an effective medium to touch base with the patrons
• New Customers: Automation 2013 is a perfect platform to generate a completely new customer base and enhance the business potential
• Exploring New Markets: Automation 2013 gives an insight into new avenues to expand business, with participants and business interests from across the country coming together.
• Image Building: This is one fair, which gives manufacturers complete freedom to build their brand and enhance recall value. With attractive and well-organised exhibition stands, the PR activities can certainly draw potential clients. Participation in Automation 2013 by itself, will project a company as an active, outgoing and proactive that wishes to meet its customers, thus enhancing corporate image
• Showcasing Products: Automation 2013 provides a platform to present the best technologies to prospective buyers and accentuate the constructive and enduring consequences with a direct contact with visitors at the exhibition. In fact, it is one opportunity that allows exhibitors to sign new deals at the exhibition itself, and, above all,
• Peek-a-boo at the Competition: Participation in Automation 2013 is not just an opportunity to display one's own products - it also helps gauge comprehensively what rivals are up to. Automation 2013 is an indicator of the present trends in the industrial sector. It is only by participation that one can have access to such beneficial information - understandings that help strengthen daily business practices.

From 152 companies and 15,000 business visitors at Automation 2002 to an estimated 618 direct participants and 40,611 business visitors from across 23 countries at Automation 2013, the organizers believe, this is the best foot forward. Automation 2013 is an opportunity that knocks on the door, which discerning manufacturers ought to answer! With all the excitement that will drive innovation, foster business fraternities and encourage passing of knowledge - this is one event of the year, one cannot miss! Be there and feel the excitement of being in the thick of technology!

Incorporated in 1999, IED Communications organises events and publishes a monthly, INS accredited magazine called, Industrial Automation, which was first published in 1980. Mr Arokiaswamy, Mr M Arokiaswamy, Managing Director of IED Communications, is also the Printer, Publisher and Editor of this pioneering publication for the automation industry. 1980 in Germany, USA, Japan, Singapore, Malaysia and Korea. Industrial Automation is the official publication for Automation 2013 exhibition to be held in Mumbai.

(Automation 2013 is approved by Indian Trade Promotion Organisation; supported by Instrumentation Experts Club, Instrumentation & Control Profibus, Sercos Interface, Foundation Fieldbus, Electronics and Computer Software Export Promotion Council (ESIC0, CAN in Automation (CiA), and ISA. Contact: IED Communications Ltd, Mumbai. Tel: 022-28505138, 22079567, 22073370. Email: beni@iedcommunications.com, jyothi@iedcommunications.com)