Bosch Power Tools India, a front runner in the power tools market segment that caters to construction, woodworking and metalworking industry, is set to amplify its consumer experience by enabling users to get hands on experience of the cordless range through mobile van demonstration vehicles. The mobile van demonstrations is an extension to Bosch's recent campaign, Cordless Matlab Bosch. 

 

Adding to the 40 cities covered under their recent campaign, demo zones will be held through channel partner outlets. Bosch power tools expands its outreach to 50 more cities in India by the end of the month with these experiential mobile vans campaign. The mobile campaign will be held in the cities - Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow. These mobile vans are engaging and educating consumers on the availability and quality of new range of tools in the market. It also aims at improving accessibility and availability of the range by reaching across cities through the experiential vehicles.

 

Panish PK, Regional Business Director- India & SAARC, Bosch Power Tools said, “Here, at Bosch Power Tools, our vision is to drive technical development in the industry for Indian consumers. From having the smallest and most powerful batteries on the market to introducing cordless tools to replace their corded predecessors, Bosch aims to advance into a new dimension of performance and excellence.”

 

“Some of these cordless tools are optimised with ProCore18v batteries for maximum performance and efficiency, making cordless tools better than corded tools for the first time in the history of machine and tool making. Design and quality being key, the cordless range will offer all the conveniences of going cordless without added bulkiness or weight, encouraging every workman in the country to go cordless, thereby spearheading the vision of our campaign – Cordless matlab Bosch,” added Panish.