In a first for the Indian automotive industry, JK Tyre & Industries Ltd, a leader in tyre technology, announced the launch of India’s first Embedded Smart Tyres for the Passenger Vehicle (PV) segment. This innovation sets the future of driving, setting a new industry benchmark in intelligent, connected, and sustainable mobility.

Designed and developed in-house at JK Tyre’s Banmore facility in Madhya Pradesh, the next-generation Smart Tyres feature advanced sensors embedded within the tyre structure. The technology continuously monitors critical parameters like air pressure, temperature, and potential air leaks, providing real-time insights that enhance vehicle safety, performance, and efficiency.

This development underscores JK Tyre’s commitment to ‘Aatmanirbhar Bharat’ and the ‘Make in India’ vision, reinforcing its leadership in homegrown technology. The smart tyres also offer longer tread life, improved fuel efficiency, and reduced environmental impact.

Speaking at the launch, Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Ltd, said, “The launch of our Embedded Smart Tyres marks a defining milestone in JK Tyre’s innovation journey. Backed by our strong R&D and manufacturing capabilities, this achievement reflects our commitment to advancing technology-driven mobility. By integrating intelligence at the very core of performance, we are transforming the way India drives, making mobility smarter, safer, and more sustainable. This development is a testament to JK Tyre’s unwavering focus on technological excellence and our vision to lead the future of connected mobility.”

The Embedded Smart Tyres will be available in the aftermarket through JK Tyre’s dealerships, initially in sizes ranging from 14 to 17 inches.

JK Tyre’s innovation journey is exemplified by its pioneering ‘SMART Tyre’ technology an industry-first solution that combines Tyre Pressure Monitoring Systems (TPMS) with cloud-based analytics, first introduced in 2019 through TREEL sensors. Widely adopted across dealer networks and authorized outlets, this connected mobility solution has gained strong traction among both fleet operators and individual consumers. With the SMART Tyre, JK Tyre reaffirmed its position as a frontrunner in intelligent mobility, driven by its commitment to safety, performance, and future-ready technology.

Innovation has always been central to JK Tyre’s identity. Over the decades, the company has introduced industry-first advancements that have shaped the Indian tyre landscape, from pioneering radial tyre technology to developing next-generation smart tyre solutions. Through continuous research, advanced engineering, and a commitment to sustainability, JK Tyre continues to redefine mobility for a more efficient future.