Regensdorf, Switzerland, July 14, 2014 - X-Rite Incorporated and its wholly owned subsidiary Pantone LLC recently hosted two successful Automotive Innovation Days in India. These events were held in Pune and Delhi, and brought together automotive manufacturers and suppliers from around the region. At both events, X-Rite provided presentations, demonstrations, and discussions that gave attendees a deeper understanding of X-Rite Pantone's suite of solutions that support the entire colour communications network in the automotive industry.

Colour variations can occur at different stages in the automotive manufacturing process, including during distributed manufacture of parts and components. At the event, these colour challenges were discussed in detail, along with presentations about how X-Rite's state-of-the-art solutions can solve these challenges. These solutions enable colour measurement on a variety of substrates and provide online colour measurement throughout the entire automotive supply chain.

In addition to presentations by X-Rite, partners from around the region also participated in the events. Archroma, a global leader in colour and specialty chemicals, presented its revolutionary solutions for automotive textiles. X-Rite's dealers, Advanced Graphic Systems, Corpora, and Presto, each provided an informative introduction to trends and issues the automotive sector in India.

Francesco Tomasello, VP EMEA Sales Channels, commented on the successful events, saying, "These events gave leaders in this industry an opportunity to better understand how X-Rite Pantone's solutions - including instruments, software, services and standards - can better support the colour management requirements in the automotive industry. We were pleased with the attendance at the event. Everyone who attended came away with a greater knowledge about colour management."

Attendees expressed satisfaction with the event. Event attendees Vipin Mehta of Executive Paint Shop and Surabhi Gupta, Quality Paint Manager at Honda Cars India Ltd. said, "We found this seminar very informative. X-Rite introduced new technologies for colour and instrumentation that were extremely well presented. It was a wonderful event by X-Rite."

Another attendee, Yogesh Tanwar, Senior Manager QA at Machino Polymers Ltd., noted: "This was a great event. We appreciate hearing X-Rite present colour management solutions. The presentations were good, and it is wonderful to connect with others in the automotive industry at an event like this."

For more information on X-Rite's range of solutions for the automotive industry, visit www.xrite.com/automotive-color-management.