NBC Bearings, the flagship brand of National Engineering Industries Ltd. (NEI), a CKA Birla Group company, has launched its new Low Noise, Low Vibration Electric Motor Quality (EMQ) Bearings at Mogen Expo, Bengaluru.

The product was unveiled by Dr G M Ramachandran, Chief Executive Officer, LEDL, and Mr. Sachin Singh Kushwaha, Vice President, Quality, Ather, marking an advancement in bearing technology for electric motor, electric vehicle and precision equipment industries.

Designed for noise-sensitive applications, the new EMQ bearing range enables machines to operate with lower vibration and sound levels. Engineered with optimised internal geometry, precision-finished raceways and advanced low-noise lubrication, the bearings deliver stable, smooth and long-lasting performance. Under standard test conditions, the EMQ range has demonstrated a significant reduction in noise and vibration, helping improve motor efficiency, operating comfort and overall equipment reliability.

As electric motors, EVs, home appliances and precision industrial equipment continue to evolve, manufacturers are facing increasing pressure to reduce operational noise and vibration without compromising speed, durability or efficiency. Conventional bearings often struggle to meet demanding NVH requirements, resulting in higher vibration, increased wear, reduced service life and greater maintenance costs.

The transition towards electrification and automation has made low noise and low vibration performance a critical engineering requirement, driving demand for bearings designed for next-generation applications.

Rajesh Premchandran, Chief Sales and Marketing Officer, NBC Bearings, said, “The electric motor industry has long faced a critical engineering challenge: delivering higher speeds and greater efficiency while meeting the growing demand for quieter and smoother operation. NBC Bearings’ EMQ bearings are designed to address this challenge at its source. Engineered with optimised internal geometry, superior surface finishes and advanced low-noise lubrication, EMQ bearings significantly reduce noise and vibration at the raceway level, enhancing motor performance without compromising efficiency. Our EMQ bearings have demonstrated a significant reduction in noise and vibration, enabling manufacturers to meet increasingly stringent NVH requirements while enhancing product quality and user experience. They represent a significant advancement for electric motor manufacturers by delivering quieter operation without sacrificing speed, service life or reliability, while addressing one of the industry’s most persistent engineering challenges.”