WIKA India launches #RE-DEFININGENERGY; Its first-ever power sector campaign

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WIKA India launches #RE-DEFININGENERGY; Its first-ever power sector campaign

WIKA India launches #RE-DEFININGENERGY; Its first-ever power sector campaign

Industry News
Jan 24,25

WIKA India is glad to announce the launch of its first-ever targeted campaign for the power sector, 'RE-DEFINING ENERGY', live from this month, and has been planned for the first quarter of 2025. This ground-breaking initiative aims to strengthen WIKA’s position in the rapidly growing power sector, which has experienced unprecedented growth over the past few years.

With the theme RE-DEFINING ENERGY: From Power Generation to Distribution with Precision, the campaign will focus on WIKA’s innovative solutions supporting green energy and sustainable power generation, transmission, and distribution. The campaign aligns well with WIKA’s aim to enable accurate energy production, sustainable solutions including leakage detection of SF6 gas, and energy monitoring solutions.

To reach its key decision-makers and expand its customer base, WIKA has decided to adopt an account-based marketing strategy across multiple platforms such as digital channels that include a dedicated landing page, LinkedIn posts, email campaigns, and search engine marketing; expert videos, customer testimonials, and webinars on industry trends; and event participation like Elecrama 2025.

Gaurav Bawa, Senior Vice President, WIKA India, said, “This campaign is more than a marketing initiative. It is our commitment to redefining the energy landscape with precise solutions that ensure sustainability and energy efficiency for the future. During this campaign, we will be showcasing our innovative offerings in power generation like wind, solar, and nuclear energy, IIoT Solutions & Services, WeGrid and SF6 gas monitoring solutions for safe and reliable energy supply.”

Prashant Sinha, Head of Marketing, WIKA India, said, “This campaign marks a key moment in our marketing journey at WIKA India, as we emphasise our commitment to delivering innovative, precise, and sustainable solutions for the power industry. By leveraging digital platforms, expert insights, and meaningful engagement through events like Elecrama 2025, we hope to connect with our stakeholders and demonstrate the critical role precision plays in building a sustainable energy future.”