November 25, 2015 – The United States will be the Partner Country at Hannover Messe 2016, after a successful India Partner Country programme at Hannover Messe 2015. For many years, Hannover Messe has been forging deeper ties with US industry, staging business summits and inviting American delegations to Hannover to promote transatlantic trade relations. Hannover Messe, the world’s leading trade fair for industrial technology, will run 25-29 April 2016.

“Hannover Messe 2016 is tremendously important to the development of transatlantic trade relations,” remarks Dr Peter Wittig, German Ambassador to the United States. “With the USA as Partner Country, Hannover Messe is an opportunity to present the complete scale of our business relations and to further expand them.”

For Hannover Messe, winning the United States as Partner Country is a great success that makes the 2016 event even more attractive. “President Barack Obama has committed himself to strengthening America’s domestic industry. The modernisation of America’s industrial sector and the digital integration of its production plants and equipment are proceeding there at a rapid pace,” reports Dr Jochen Köckler, member of the managing board at Deutsche Messe. “The goal of the US government is to regain its status as one of the world’s leading production locations, which predestines the United States to be Partner Country at Hannover Messe.”

“Hannover Messe is one of the largest and most preferred industrial show for engineering and manufacturing sector. It is the best platform to conduct business and build international bilateral trade for the industry and various government organizations. We at EEPC (Engineering Export Promotion Council) have been participating with Hannover Messe since more than 15 years, with showcase of more than 100 Indian companies. Last year, HM has been a milestone for us with India Partner Country programme that show a participation from more than 352 Indian Companies, high level delegation from corporates and various state & central government. This year at HM 2016 we will continue the momentum of promoting Indian Exports from India with our participation. The response for Hannover Messe 2016 is great this year and United States is one of our key trade partners. We look forward to another great year and more business opportunities at HM,” said Mr Bhaskar Sarkar, Executive Director & Secretary, Engineering Export Promotion Council (EEPC).

The USA’s Partner Country program will concentrate first and foremost on drawing foreign investment and increasing US exports. In this context, the country will showcase itself as a business-friendly location and reinforce its reputation as a top-level manufacturer of competitive, high-quality products. Thematic focal points for Partner Country USA include energy efficiency and energy generation, state-of-the-art production engineering, smart technologies, education and training, and transatlantic partnerships.

Last edition of HANNOVER MESSE 2015 saw a successful partner country programme with India and generated a great interest for its ‘Make In India' campaign in the manufacturing sector. Participation of more than 6500 companies and 2,20,000 trade visitors participated at Hannover Messe 2015, with close to 352 exhibitors coming from India.