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The Cable & Wire Fair is a catalyst for growth: Priyank Jain
Interviews- Jul 31,25
In this interview, Priyank Jain, CEO of Tulip 3P Media, elaborates on the evolution of Cable & Wire Fair (from a humble beginning to India’s flagship wire, cable & allied industry expo) and its influence on the industry.
Since its inception in 2015, the Cable & Wire Fair (CWF), organised by Tulip 3P Media Private Limited, has grown from a modest 3,000?sq m launch to a 35,000?sq m mega-expo. Featuring 500+ exhibitors from 20 countries and 15,000+ visitors from around 50 countries, the 6th edition (Nov 4–6, 2025), to be held with Tube & Pipe Fair (TPF) and Bharat Metal Expo (BME), includes two-day conference. Because of its deep industry understanding, the event is now a key gathering for India’s industrial development. In this interview, Priyank Jain, CEO of Tulip 3P Media, recounts the development, goals, and influence of India’s premier wire and cable exhibition in this interview.
How would you assess the wire & cable industry’s growth in connection with the fair?
The Cable & Wire Fair is a catalyst for growth, perfectly in line with major Indian initiatives such as Make in India, Smart Cities, BharatNet, renewable energy grids, housing projects and the 5G launch. India’s wire and cable industry enjoys almost 15 per cent growth rate, thanks to the demand from infrastructure, urbanization, energy, power, increased investment in T&D, telecom, and housing. Driven by its $5 trillion economy ambition and position as the 4th largest economy globally, India’s manufacturing and exports are booming.
Intelligent, durable, high-performance cables are crucial for mass electrification projects, modern infrastructure, data centers, and EV charging networks. Indian firms are currently putting money into R&D, automation, and backward integration. Government initiatives such as Power for All, Digital India, and PM Awas Yojana aren’t merely stimulating demand; they’re reshaping it. On the global front, India's competitiveness is rising due to the China+1 strategy, enabling export growth to key markets like the US, Middle East, and Europe.
Over 500 exhibitors and more than 15,000 visitors are expected at the 2025 event highlight strong market belief. The Fair has evolved from a mere reflection to a powerful attractor of India’s industrial aspirations. It links global supply chains and India’s rapidly growing domestic market, fostering partnerships that boost competitiveness, innovation, and exports.
What is the fair’s core value proposition for exhibitors and attendees?
It’s more than a marketplace; it’s a valuable ecosystem, now more expansive, thanks to the allied events TPF and BME. Alongside CWF, a two-day CEO Conclave and Technical Conference is organized, featuring industry-focused themes and power-packed sessions led by top leaders and experts, fostering high-level knowledge sharing and networking. The Fair has become a place for business, thought leadership, cross-industry collaboration in multi-industry ecosystem.
Research provides strong support for this ‘ecosystem’ model. PwC reports that high-performing companies are nearly twice as likely to generate over 60 per cent of their revenue from ecosystem partnerships, with 85 per cent expecting their ecosystems to drive future growth. Meanwhile, McKinsey highlights that ecosystem-focused strategies not only help companies innovate but also contribute to 1–2 percentage points of additional shareholder return annually, especially when they involve cross-industry collaboration and adjacency expansion.
When stakeholders attend expert panels or technical sessions, they gain insight into emerging trends, explore real-world applications, and often spark collaborations that wouldn’t occur through static B2B outreach alone. For exhibitors, it’s a chance to elevate domain expertise. Buyers can make better decisions thanks to its contextual information.
In simpler terms, for exhibitors, it means showcasing expertise beyond products; for buyers, it means understanding the "why" behind the "what." That’s why we say the Fair doesn’t just showcase industry, it shapes it.
How does backing from Wire & Cable India (WCI) and Tulip 3P Media enhance the Fair?
Since 2000, we have specialized in creating industry-focused publications across diverse verticals. Tulip 3P Media’s overarching and long experience, tipped with its incisive industry networking, gives it a distinctive edge as a trusted growth platform through its publications and events.
Tulip’s event prowess coupled with WCI’s editorial reach, covering deep industry verticals, creates unmatched amplification. WCI’s extensive experience with manufacturers, technologists, and policymakers gives it a natural ability to curate expo ecosystem. WCI’s backing is quite reassuring and ensures each edition mirrors the industry's evolving priorities, pain points, and innovation needs, while also spotlighting future trends, policy shifts, and global benchmarks.
We have content tie-ups with Wire Journal International, US and media outreach via major trade journals and newspapers. That blend makes exhibitors confident they’re gaining visibility, insights, and credibility, not just booth space. We fight for every square meter of value creation for this industry.
Walk us through the Fair's evolution and scale.
From a 2,994?sq. m. debut in 2015 to 24,232 sq.?m. across 4 halls in 2023, with ~350 exhibitors and 12,000+ visitors from 35+ countries, we’ve scaled consistently. The 2025 edition expands to five halls (2–6), 35,000?sq. m., and anticipates 500+ exhibitors and 15,000+ visitors. We’ve been titled “Fastest Growing Show” and host one of the highest overseas exhibitor ratios in India. Our consistency comes from responding to the industry’s pulse and never compromising on delivery.
Can you share your personal journey in terms of challenges, lessons, motivators?
The transformation of a niche concept into a national expo demanded early commitment; maintaining quality, and establishing reliable logistics. Scaling to 25,000 sq. m. in 2023 across new halls at Pragati Maidan tested our operational backbone. Motivation? Every time a lead initiated at the Fair turns into a multi-crore project, it validates years of effort. What keeps us going is the impact: when we see exhibitors, startups, and buyers all deriving valuable returns from our show. With unwavering perseverance, we go the extra mile to create value for the industry through initiatives that break convention and set new benchmarks.
What’s the strategic rationale behind co-locating with Tube & Pipe Fair (TPF) and Bharat Metal Expo (BME)?
We’re using a deliberate convergence strategy here; in fact, I’d call it convergence engineering. From November 4–6, 2025, Pragati Maidan will transform into a dynamic epicenter of industrial innovation, hosting the 6th edition of Cable & Wire Fair, the Tube & Pipe Fair (TPF), and the debut of Bharat Metal Expo (BME). It will be one of the country’s largest gatherings for these sectors. The success of CWF and TPF in 2023 set the precedent. In 2025, we’re taking it several notches higher. Co-location of these events not only increases scale but also unlocks cross-sector synergy, a concept I explained earlier in the Fair’s ecosystem model.
What role do exhibitions play in boosting industrial growth and innovation?
Exhibitions are live labs; they speed up market discovery, tech adoption, and trust-building. Meetings here compress months of outreach into days, catalyzing transactions, alliances, and export expansion. At CWF, our focus extends beyond product showcases to actively molding the future of industry connectivity, scalability, and innovation.
Cable & Wire Fair
Priyank Jain
Tulip 3P Media
Tube & Pipe Fair
Bharat Metal Expo
wire and cable industry
Make in India
Smart Cities
BharatNet
renewable energy grids
Indian manufacturing sector
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