Tata Motors launches India’s first SUV Coupe-Curvv.ev

  • Industry News
  • Aug 07,24
The car is priced at an attractive starting price of Rs 1.749 million with a long driving range of 585 km.
Tata Motors launches India’s first SUV Coupe-Curvv.ev

Defining a new era of SUV design, Tata Motors, India’s leading automotive manufacturer, today, officially launched the Curvv.ev and showcased the Tata Curvv. Built on 5 key pillars of ‘Shaped to Stun’, ‘Shaped for Grandeur’, ‘Shaped for Performance’, ‘Shaped for Innovative Technology’ and ‘Shaped for Absolute Safety’, the Curvv marks the Company’s entry in to the highly competitive mid-size SUV segment. This new addition to the Tata Motors’ SUV range is a unique product blend of SUV robustness and Coupe elegance. Breaking the clutter in a space dominated by boxy-SUV body styles, Tata Motors is proud to be the first OEM to bring this innovative body style to India, with the Curvv – India’ first SUV Coupe.
 
As promised in 2022, today, the Company is launching the Curvv.ev first, which will soon be followed by the launch of its ICE avatar. Being the second product on Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture – acti.ev, the Curvv.ev represents the next leap in India’s electric vehicle journey. Available in three distinct personas – Creative, Accomplished and Empowered+, the Curvv.ev embodies the perfect fusion of Comfort, Spacious interior features, Safety and advanced technology - All of this coupled with its long range, fast charging capability and an accessible price parity with its Mid SUV ICE counterparts in the industry. With a long driving range of 585 km on a single charge for the 55kWh battery pack and 502 km for the 45kWh (ARAI certified, MIDC Part 1), the Curvv.ev will be available at a starting price of Rs 1.749 million for the Curvv.ev 45 and at Rs  1.925 for the Curvv.ev 55.
  
Furthermore, with the launch of this premium SUV, the Company also announced the debut of Tata.ev originals - a new line of EV accessories that offers personalized customization. TPEM also introduced the Tata.ev Charge Point Aggregator – a consolidation of India's Widest network of 9000+ charging points with live status availability integrated into the iRA.ev connected car app.
 
Speaking at the launch,  Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Ltd., said, “Today, marks an important milestone in our SUV journey with our foray into the fast-growing mid SUV segment. We are very proud to launch our most innovative SUV yet with a new typology – India’s very first SUV Coupe. With the Curvv, we are pushing further the boundaries of design, safety and technology. The Curvv also takes forward our established strategy of offering choice to discerning customers with its multiple powertrain offerings in EV, Petrol and Diesel. 
 
The Curvv.ev being launched today, offers an impressive estimated real-world range of 400-425km with its largest battery pack of 55kWh. Further, its specially designed fast charging capability ensures a top-up of 150km range in just 15-minutes. With a starting price of Rs 1.749 million for the Curvv.ev 45, we are boldly bringing price parity between EVs and equivalent ICE vehicles. The extended range and attractive pricing of this product extraordinaire makes EVs an even more compelling proposition by breaking several perception barriers. Its tech-rich features, advanced safety and exhilarating infotainment will delight every EV buyer and enthusiast.”
 

Related Stories

Automation & Robotics
The 3D  metal revolution

The 3D metal revolution

India is rapidly emerging as a frontrunner in the world of 3D metal printing, a technology that is reshaping the way industries approach manufacturing. From aerospace to automotive, healthcare to de..

Read more
Auto & Auto Components
BYD India to showcase globally acclaimed models at Bharat Mobility Expo 2025

BYD India to showcase globally acclaimed models at Bharat Mobility Expo 2025

Plans to display new models including internationally successful models and BYD’s India line-up. BYD’s participation in Bharat Mobility and the upcoming launches of the new models is a testament..

Read more
Auto & Auto Components
Role of EV charging guns in accelerating electric mobility: Ishaan Parwanda

Role of EV charging guns in accelerating electric mobility: Ishaan Parwanda

India's EV market has witnessed exponential growth, with EV sales surging from 160,000 in 2019 to 1.5 million in 2023.

Read more

Related Products

Tata Motors unveils facilities for development of Hydrogen propulsion tech

AUTO COMPONENTS & ACCESSORIES

Tata Motors, India?s largest automobile company, unveiled two state-of-the-art & new-age R&D facilities for meeting its mission of offering sustainable mobility solutions. The unveilings constitute of Read more

Request a Quote

Tata Motors plans petrol powertrain for Harrier and Safari SUVs

AUTO COMPONENTS & ACCESSORIES

Tata Motors is in the process of developing a new petrol powertrain for its premium sports utility vehicles, the Harrier and Safari, as confirmed by a senior company official. Currently, these models Read more

Request a Quote

Electric Vehicle Charger

AUTO COMPONENTS & ACCESSORIES

RRT Electro is engaged in manufacturing of customized Power Electronic Products over two decades having capability to Design, Develop, Prototyping, Regulatory Compliance testing & Certification, Manuf Read more

Request a Quote

Hi There!

Now get regular updates from IPF Magazine on WhatsApp!

Click on link below, message us with a simple hi, and SAVE our number

You will have subscribed to our Industrial News on Whatsapp! Enjoy

+91 84228 74016