Mumbai

Skoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the addition of Bentley, the iconic British luxury brand, as the sixth marque in its portfolio. Beginning 01 July 2025, SAVWIPL will serve as the exclusive importer, distributor, and service provider for Bentley vehicles across India, reaffirming the Group’s focus on the growing luxury automobile segment.

The brand’s India presence will be managed by Bentley India, a new entity under the SAVWIPL umbrella, responsible for all marketing, sales, and after-sales activities. Abbey Thomas has been appointed Brand Director for Bentley India and will lead the brand’s strategic initiatives in the Indian market.

Bentley India will launch with dealer partners in Bengaluru and Mumbai, with New Delhi set to follow. These retail touchpoints will cater to India’s ultra-high-net-worth individuals, delivering Bentley’s hallmark blend of performance, handcrafted luxury, and engineering excellence.

Piyush Arora, Managing Director and CEO of Skoda Auto Volkswagen India, said, “Welcoming Bentley to the SAVWIPL family marks a significant milestone. It completes our brand offering—from the precision of German engineering to British luxury and performance. India’s demand for premium automobiles is on the rise. Abbey’s leadership and market insight make him well suited to guide Bentley India to new heights.”

Jan Bures, Executive Director – Sales, Marketing and Digital at Skoda Auto Volkswagen India, added, “It’s a moment of pride to welcome Bentley under SAVWIPL in India. The expanding UHNI base in the country stands to gain from this partnership, and along with our new dealer partners, we aim to deliver an unmatched luxury experience.”

Bentley has been part of India’s luxury car story for over 20 years, meeting the expectations of discerning customers seeking automotive distinction. This integration into SAVWIPL will strengthen Bentley’s market presence while offering clients best-in-class support throughout the ownership lifecycle.