Delhi, June 29, 2017 – Post a successful launch across major business hubs in the country like Mumbai, Pune, Chennai and Bengaluru, Shell Lubricants, the global market leader in finished lubricants, with CII, recently unveiled 'Empower' - an introduction to its new global direction for its B2B sectors, as a partner to its allied industries in Delhi. The event served as a platform to discuss the concept of total cost of ownership and how the different stakeholders from the industry can come together and help reduce TCO (Total Cost of Ownership) and enhance profitability.

Highlighting the message of 'Together anything is possible', Shell introduced the concept of total cost of ownership with an aim to inspire customers by addressing the efficiency challenges and help them towards achieving their day-to-day ambitions.

Post the events in other cities across India, the launch in Delhi served as the grand finale of the launch series; focussing on the Auto Components and General Manufacturing Sector for the first day and construction, mining and the fleet industries on the second day. The event witnessed participation from eminent industry leaders including Toshiba, Windsor Machines Ltd., Varun Beverages, Makino, Dilip Buildcon Ltd., Chetak Logistics, ABC Transport Pvt. Ltd. and associations like Delhi Goods Transport Association.

As part of its renewed focus on creating greater customer interaction, the event highlighted the importance of lubricants to counter the challenges faced by relevant sectors and assist them to achieve significant reduction in operational cost.

The impact of Shell's products and services in delivering Total Cost of Ownership in Manufacturing and Construction can be assessed by the examples of Plastics manufacturer Amaray, specialising in injection-moulded covering inlays for DVD trays, reducing their maintenance costs, extend oil drain intervals and save USD 10,708 by switching the hydraulic fluid to Shell Tellus S4 ME 46.

Another example of Total Cost of Ownership for Construction is company Al-Watanyiah United Engineering & Contracting. The company which operates in remote locations in mountainous and desert regions in Oman could extend oil drain intervals of its heavy equipment and save USD 172,000 by switching from non-Shell engine oil to Shell Rimula R4 X 15W-40. Shell's product and services could increase equipment availability and productivity, extend component life, reduce maintenance downtime and cut lubricant and spare-part consumption.

On the lines of the campaign, Shell's global survey revealed that while the majority (59 per cent) of companies recognise that effective lubricant selection and/or management can help reduce costs by 5 per cent or more, they undervalue the opportunity - fewer than 10 per cent realise that the impact of lubrication could be up to six times greater. With only 52 per cent considering lubricants product performance, there is a lack of understanding about how lubrication can impact the reliability and productivity of the equipment. Moreover, there is lack of expertise along with knowledge barriers in these sectors, with only 33 per cent of the companies conducting regular staff training.