New Delhi – July 22, 2016: Nippon Paint (India), a leading producer of high-quality paints and coatings for automotive refinish, industrial and decorative sectors, now brings to India a unique and exquisite range of wood coatings. The company has announced its strategic partnership with Italy’s IVM Chemicals, one of the world’s leading wood coatings company. Under the new Wood Art division, this partnership will promote and market Nippon Paint’s existing wood coating products based on Japanese technology, as well as IVM Chemicals’ leading international brands like Milesi, Ilva and Croma Lacke in the wood coatings market in India.

Wood, like most substrates, requires paint for both functional and aesthetic reasons. Applying paint on different types of woods to bring out its different characteristics is an art, with the reward of creating beautiful woodwork that lasts and pleasing to the eyes, that's where the Nippon Paint wood art comes in. The impressive array of transparent and opaque wood finishes brought forward by this alliance ranges from traditional coatings like NC and melamine to advanced products such as polyester (lamination), polyurethane (PU) and water based products.

Commenting on the launch of this division & the strategic alliance with IVM Chemicals, Wee Siew Kim, CEO of the NIPSEA Group that is the promoter of Nippon Paint (India) said: “Our aim has always been to delight our customers with a wide variety of quality products. Wood Art by Nippon Paint is a unique offering of wood coating solutions that is both art and science. Together with our renowned Italian partner, IVM, the two stakeholders aspire to transform the wood coating industry in India with their unique program.”

Commenting on the partnership, Roberto Ravano, IVM’s CEO for Asia, said, “We are delighted to partner with Nippon Paint who is Asia’s leading player in the paint market. We have plans to work closely with Nippon Paint to develop our brands and enhance customer experience, while educating applicators and industrial users on products and applications. We are confident that our partnership will give us an amazing platform and unique advantage of reaching out to business prospects across the country.”

Mrs Federica Teso, Executive Vice-President of IVM said, “We are excited to start this business venture together with one of Asia’s most historical and largest paint manufacturers in a country such as India with incredible traditions and opportunities”.

Sharad Malhotra, President, Nippon Paint (India) for wood coating and automotive refinish said, “We are bringing to India exciting wood coating possibilities through our diversified colour portfolio, unique tinting solutions, supporting products like aerosols, putties and polishes, non paint ancillaries such as masking papers and tapes, abrasives and sanding tools as well as niche products like special effects and more. This truly adds brilliance to the spectacular world of Wood Art making it the most extensive, compelling and complete offering ever in the wood finishing market.”