New Delhi, May 6th, 2015 - Maharaja Whiteline, which became Groupe SEB India (P) Ltd last year, and is the country's leading consumer durables brand in the mixer grinders, juicer mixer grinders, air coolers and room heaters category, has announced the launch of an entire range of all-new Dlx Air Coolers. The range embodies all the modern home essentials in terms of looks and performance as it comes in trendy designs in unique black and silver finish along with the honeycomb pads which retain water for longer, making it an ideal fit for the home for these summers.

Commenting on the launch, Mr Emmanuel Serot Almeras, VP Marketing, Groupe SEB India (P) Limited said "We have always endeavoured to deliver the best to our consumers and this conviction has helped us to emerge as one of the top players in the industry, a position which we continuously strive to maintain and also to do better at. The launch of this sleek and stylish range promises to change the general perception around air coolers as people consider it to be only a non-attractive bulk sized utility appliance. With this attractive range, people will now be able to picture air coolers as an add-on to their room d?cor. The attractive coolers are equipped with excellent performance parameters, making them an ideal fit for the blazing heat of peak summer months, especially in Northern region of the country."

The range comprises of two elegant coolers, viz., Slim dlx Personal Air Cooler and Smart dlx Personal Air Cooler with 50 litres and 22 litres tank capacities respectively.

Features at a glance:

• Attractive looks with black & silver design
• Low-cost of operation
• High and uniform air delivery
• Honeycomb pads
• Large tank capacity, and
• Mobility.

The new range boasts of an unmatched quality and best-in-class performance and it has been developed with the help of brand's in-house R&D and Design department's expertise. Following the 'Make in India' philosophy, manufacturing of the product has taken place in Groupe SEB India's own factory in Baddi, Himachal Pradesh. The Dlx range of air coolers benefits from Groupe SEB's heritage of great products.