Kindly brief us about your company.
We Krishna Electronics proudly introduce us as the sole distributor for KSS, placed as world’s third largest and Asia’s largest brand for wiring accessories, branded products and accessories in India since the past 28 years. We offer a wide array of products like nylon cable ties, pg glands, push mount cable ties, close-end wire connectors, self- adhesive tie mounts, nail cable clips, cable clamps etc. We cater to many industries like automotive, solar, telecom, aviation to name a few.

How has been the performance of the company so far in FY23? What are the factors contributing to your growth?
The performance has been very good and more than what we had expected. We are excited to provide our products and services pan India to many big players and original equipment manufacturers (OEMs) customers who solely base their trust and all requirements to us, thus contributing to our growth.

What are the advantages offered by your company and its products?
The biggest advantage of our brand is that we emphasise on quality which has resulted in achieving the zero-defect policy and hence all our customers trust doing their business with us, secondly we maintain the largest inventory of almost all products that we offer, and so can dispatch and supply the orders in the same or next day itself.

What are key challenges before the electrical and electronics (E&E) India? How we can overcome them?
Honestly, we do not see any challenges as far as our brand is concerned, but sometimes our customers report that they encounter lot of inferior product suppliers and manufactures in India which are quite cheap, but at the end customers know what brand and quality they want and where to buy it from.

What are the key emerging trends in the industry?
India is a very exciting place to work right now, with a lot of new industries and spectrum coming forward, we are excited to be supplying our products and services to the 5G spectrum and Electronic Vehicles (EVs) to name a few.

Kindly elaborate on your plans for Elecrama 2023?
Taiwan, has been on the forefront of product innovations and thus we are lucky to present a lot of new patented products in Elecrama 2023 this time, we are showcasing handcuff ties for security industries, metal detectable cable ties for the pharmaceutical industry etc. We target those customers and industries who are looking to buy the best quality products only and do not believe in compromising on any front. We welcome all the visitors and customers with folded hands to witness and experience our products and their quality personally and then take their call, secondly we request everyone to be safe and healthy keeping in mind the COVID situation as well.

What are your growth plans for the company in the coming years?
We are elated to share that despite many inferior products present in the Indian market, we have grown by 25-30 per cent year-on-year and this is expected to further increase in the coming years. Products launches have been a regular practise in our company and we will continue to innovate and try to serve our customers with the aim of providing the best solutions and products to anyone who needs them.