Hannover: From 8 to 12 April 2013, the MDA (Motion, Drive & Automation) fair in Hannover, Germany, will showcase all the latest products and innovations from the world's top suppliers of electric and mechanical power transmission systems and pneumatic and hydraulic technologies. MDA is staged every two years as part of Hannover Messe, the world's biggest industrial technology show. With its over 1,100 exhibitors, two thirds of which come from outside Germany, MDA is regarded as one of the heavyweights of the Hannover Messe line-up of flagship shows and an absolute must for all leading manufacturers in the sector.

"We're delighted to report that this year's MDA show is almost fully booked. The participating exhibitors can look forward to a truly unique and highly international showcase. They can also expect to reap major benefits from MDA's myriad synergies with the other Hannover Messe flagship fairs. MDA has built a well-deserved reputation as the industry's number one event for new business development and quality networking," said Dr Jochen K?ckler, member of the Deutsche Messe Board of Management.

This year's MDA exhibits will be located in halls 20 to 25 and in the Industrial Automation halls 15, 16 and 17 at the Hannover Exhibition Centre. The MDA exhibits in Hall 17 will centre around solutions and systems for automation technology, thereby marking the transition from the purely power transmission and control technology-focused showcase that is MDA and the Industrial Automation fair.

"As a result of the optimized hall layout at this year's show and the ongoing evolution of power transmission and control systems, the MDA show continues to make inroads into the Industrial Automation halls. The areas of overlap between the two fairs are increasing as more and more power transmission and control technology companies offer turnkey solutions or merge with providers of complementary technologies," explained K?ckler.

MDA exhibitors will also benefit from the many important synergies arising from their proximity to the international Wind fair in Hall 27. Hall 27 will be home to the world's leading wind technology companies, an important target group for drive manufacturers. Wind turbine drive systems rank among the most sophisticated of their kind. According to the German Engineering Federation, the powertrain assembly of a modern wind turbine - comprising gearbox, bearings, generator, transformer, clutch, brakes, control and sensoring systems - accounts for nearly half of its total cost.

"The products of the power transmission and control technology sector are the building blocks of modern plant and machinery. They are like "lego pieces" for engineers if you will. If you want to build the best machines, you will need the best lego pieces, and MDA in Hannover is where you'll find them. No other fair can boast a comparable technology offering," said Christian H. Kienzle, the CEO of ARGO-HYTOS GmbH and Chairman of the VDMA's Fluid Power Association.

The MobiliTec show, which shares hall 25 with MDA exhibitors, will be another big source of synergy potential. MobiliTec is the world's leading trade fair for hybrid and electric powertrain technologies, mobile energy storage and alternative mobility solutions. In 2013, MobiliTec will again feature all the latest high-tech solutions and applications across the entire eMobility spectrum.

The MDA show is both a key business barometer and a catalyst for innovation. It is also an excellent opportunity for the industry leaders to present their capabilities to Hannover Messe's high-calibre audience of visitors from the worlds of business and politics.

Contact for further information: Brigitte Mahnken. Email: brigitte.mahnken@messe.de