GGR Enterprises launched Anti Covid Keys during pandemic”

  • Interviews
  • Feb 17,23
“… says Kashyap Ray, Partner, GGR Enterprises, Kolkata. The company is deals in Industrial Stencil Products.
GGR Enterprises launched Anti Covid Keys during pandemic”

Kindly brief us about your company, its growth and market strategies.
GGR Enterprises was established in 1956 as manufacturer, exporter and supplier of industrial stencil products. It offers various products such as manual stencil cutting machines, oil boards or stencil oil board, stencil inks for marking and stencil brushes for marking. Our growth is steady annually and demand pick up is growing. We are having steady demand in the market and as we are semi-monopoly stencil marking systems, we have little competition.

How did you experience Covid pandemic? How it affected your company?
Covid was a great shock to the world, all input costs increased and freight forwarders have many delivery issues. After Covid everything changed and big companies slowed down. Payment was another issue to face. We launched the product ‘Anti Covid Keys’ during pandemic.

Which new products & solution have you introduced in the market in the last 2 years?
GGR Enterprises launched a wide range of anti covid keys – Model BA534001, during Covid pandemic. This ergonomic brass hand-extension can be used to isolate one’s hand from high-touch surfaces. It can be used to open doors, elevator’s push button, ATM, flip switches, pull levers, push buttons, carrying shopping bags, etc. One can attach this tool to his/her keychain, to have it handy and avoid touching common surfaces in public places. It protects the user. It is made out of brass alloy and is designed to reduce contact point surface area by over 99 per cent, although, the product is not capable for touch-screen.

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