Tata Steel has unveiled two new brands of steel, FERROMAG and TISCROME. Coming from Tata Steel's Ferro Alloys & Minerals Division, the products will be sold in branded 50 kg and 1 MT HDPE bags with tear proof labels ensuring bag wise traceability across the value chain. Tata Steel is targeting the market size of 300,000 MT per year in India for both, TISCROME and FERROMAG. In terms of market share, Tata Steel will be targeting 38% share in domestic market with TISCROME in FY2015. FERROMAG will be targeted at 10% in FY2015. The two newly launched brands will be available across distribution centres in India. The company is rolling out the product in Gujarat, Maharashtra, NCR, Rajasthan, Odisha and West Bengal which are the major consumption centres. Ferro Chrome and Ferro Manganese are Ferro alloys widely used as alloying agents in production of Carbon and Stainless steel. Ferro Chrome provides corrosion resistance thus increasing the life of stainless steel, while Ferro Manganese provides the necessary toughness and hardness to steel. The introduction of the two brands will ensure customers to reduce on the inventory holding and get guaranteed quality. This would lead to minimal wastage of heat and customized sizes leading to easier handling of the material. Speaking at the launch, D B Sundara Ramam, Executive-In-Charge, Ferro Alloys & Minerals said, "As a part of our promise to deliver innovative quality products to the market, we are proud to announce the launch of TATA FERROMAG & TATA TISCROME. These brands fulfill the long-felt market need of committed availability to customers along with product consistency and guaranteed chemistry, weight and size of alloy. Authorized distributors across the country will ensure that customers have the convenience of purchasing the product when they want it, how they want it and where they want it."