January 28, 2013: Federal-Mogul Corporation, a leader in the engine components sector in India, has announced the launch of Ferodo? commercial-vehicle (CV) lining in the Indian market. The product is being manufactured at the company's new plant in Chennai.

Ferodo, a world leader in brake lining technology, has been catering to the needs of Federal-Mogul's aftermarket customers globally since 1897. All of Ferodo's brake products and offerings have been designed to improve vehicle performance; providing its aftermarket customers with reliable braking performance, extended service life and the benefits of Federal-Mogul's innovative OE technologies and solutions.

With the launch of this advanced CV lining offering, Federal-Mogul provides its customers with products that meet requirements specific to the brake system and vehicle design to enhance vehicle safety and increase braking efficiency. It also helps reduce both maintenance and 'off-road' costs. The key features of the Ferodo CV linings include:

• Extended life to drums
• Noise and shudder resistance
• Adheres to IS11852 brake standards
• Durability under all operating conditions, and
• Friction stability across the temperature range.

The launch of Ferodo CV lining is being carried out in phases in India, focusing on key markets. As part of the first phase, the product line was launched across various markets in Mumbai. The remaining phases will witness the launch of this CV lining in other key regions across the country spanning over the next few months.

"We are extremely pleased to announce the launch of the CV brake linings in the market and the commencement of our Chennai facility to cater to the demands of our aftermarket customers," said Madhur Aneja, Vice president - Asia and Africa, Federal-Mogul Aftermarket. "Ferodo brake linings are technologically advanced and are proven in the CV market in other regions of the world. Each brake lining produced meets the material, process and quality standards demanded by our customers."

Ferodo CV linings are the product of an optimum brake block formula, developed over decades of research and testing. Each starts with the finest, most consistent friction materials and is produced via computer-controlled automation to meet tough standards for uniform quality.

Located in Mahindra World city, the Chennai plant is a world-class, state-of-the-art manufacturing facility. In years to come, this facility will manufacture additional friction products.

"We are bullish about the aftermarket segment in India, and through offerings such as Ferodo, we look to expand our portfolio and leverage the steadily growing market," added Aneja.