Electrical goods brand Fybros forays in North Eastern India

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Electrical goods brand Fybros forays in North Eastern India

Electrical goods brand Fybros forays in North Eastern India

Industry News
Dec 31,22

The company manufactures a premium range of electrical products such as wires & cables, switches & accessories, switchgears and lighting systems.

Guwahati

Fybros, a brand of modern electrical goods founded by the management of Balar Marketing Pvt Ltd in 2010, has entered into the North Eastern division of India. To officially announce the market entrance, it hosted a Partner’s Meet in Guwahati on December 18, 2022. Partners Meet as a platform has been conceived by Fybros to sensitise the channel partners on the product portfolio and benefits of several schemes. The event witnessed the participation of more than 100 distributors, dealers and retailers.

The meet focused on detailed knowledge of Fybros products, including wires & cables, switches & accessories, switchgears, and lighting systems. Representatives from Fybros demonstrated the wide variety & practical application of its modular switches categories such as Four-X and Wood-em series. The attendees were also provided in-depth knowledge of categories of wires & cables, switchgears, and other accessories known as Zine.

The event commenced with a brief introduction of Fybros by Kailash Jain, Director at Fybros. He enlightened the audience with the history and overview of Balar Marketing & Fybros. Jain said, “We are proud to embark on our journey in the North Eastern market. We are overwhelmed with the faith & interest that dealers have shown in the brand. With this launch, Fybros products will also be available in Guwahati and adjoining areas.”