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Electric 3-wheelers driving change: Naveeth Menon
Articles- Feb 21,25
The private sector is also playing a crucial role in driving the adoption of electric three-wheelers. Startups are developing customised solutions tailored to India’s unique market requirements, from compact designs to affordable battery technologies, comments, Naveeth Menon, Vice President Sales & Marketing Operations, BAXY Mobility.
The streets of India are undergoing a transformation. From the bustling lanes of Delhi to the quieter roads of Tier-2 and Tier-3 cities, electric three-wheelers have become a ubiquitous sight, signalling a shift toward a more sustainable and affordable transportation system. As India grapples with the dual challenges of rapid urbanisation and rising environmental concerns, these vehicles are proving to be a game-changer for last-mile connectivity. Their rise is more than a trend—it is a movement toward a greener and more inclusive future.
Electric three-wheelers are uniquely positioned to address India’s last-mile connectivity challenges, where traditional options have struggled. The logistics and e-commerce industries, crucial drivers of the Indian economy, often face hurdles in ensuring seamless delivery to the end user. With the e-commerce market projected to grow to $200 billion by 2027, according to a report by NASSCOM, the demand for efficient last-mile solutions is at an all-time high. These lightweight, cost-effective vehicles are filling this gap, providing a lifeline to businesses and consumers alike.
In the urban sprawl of Mumbai, an electric three-wheeler weaves through narrow lanes, its driver effortlessly delivering packages for a popular e-commerce platform. The vehicle’s compact design allows it to navigate congested areas that larger vehicles cannot access. Meanwhile, in the rural outskirts of Varanasi, another electric three-wheeler ferries passengers to their destinations, bridging the gap between underserved regions and the nearest transport hubs. These stories illustrate the versatility of electric three-wheelers in addressing India’s diverse mobility needs.
India is already the world’s largest market for electric three-wheelers, with over 1.75 million units sold annually, according to the International Energy Agency. This segment has witnessed a compound annual growth rate of 15 percent over the last five years, driven by a combination of government incentives, rising fuel prices, and increasing consumer awareness about sustainable mobility. The government’s Faster Adoption and Manufacturing of Electric Vehicles initiative has been instrumental in this growth, offering subsidies of up to ?30,000 per vehicle. These incentives have made electric vehicles more affordable for drivers and fleet operators, fostering a shift away from internal combustion engine-powered three-wheelers.
But it is not just economics driving this shift—it is also a necessity. India accounts for 21 of the world’s 30 most polluted cities, according to IQAir’s 2023 World Air Quality Report. Transportation is a significant contributor to this pollution. Electric three-wheelers, with their zero tailpipe emissions, provide an effective solution to mitigate the environmental impact. For cities like Delhi, where air quality often dips to hazardous levels, these vehicles are not just an option—they are a lifeline.
Beyond environmental benefits, the vehicles also present significant economic advantages. Their operating costs are substantially lower than those of petrol or diesel vehicles. A study by TERI found that electric three-wheelers could save operators up to ?25,000 annually on fuel expenses alone. These savings are critical for small business owners and self-employed drivers who depend on these vehicles for their livelihoods.
Despite the promising growth, challenges persist. Charging infrastructure remains limited, with only 20,000 public chargers available across the country as of 2024, according to the India Energy Storage Alliance. This scarcity often forces drivers to rely on home charging, which can be inefficient and time-consuming. Moreover, the initial cost of electric three-wheelers, even after subsidies, remains higher than their internal combustion engine counterparts, deterring many potential buyers. Battery range and durability also continue to be significant concerns for operators who depend on reliability for their livelihoods.
However, innovative solutions are beginning to emerge. Battery swapping stations, for instance, are gaining traction in cities like Bengaluru, offering drivers a quick and convenient way to recharge without long wait times. Various companies are investing heavily in ecosystem development, from manufacturing to charging infrastructure. Meanwhile, state governments are introducing localised incentives. Delhi’s electric vehicle policy, for example, provides additional subsidies and waivers on registration fees for electric vehicles, further encouraging adoption.
The private sector is also playing a crucial role in driving the adoption of electric three-wheelers. Startups are developing customised solutions tailored to India’s unique market requirements, from compact designs to affordable battery technologies. Mobility players are increasingly adopting electric three-wheelers in their supply chains, promoting sustainability while optimising operational efficiency. These collaborations between stakeholders are shaping a robust ecosystem for electric mobility.
The story of electric three-wheelers in India is still being written, but its trajectory is clear. As the country aims for 30 percent electric vehicle penetration by 2030, according to NITI Aayog, these vehicles will play a pivotal role in reshaping India’s transportation landscape. They are not merely tools for connectivity—they are catalysts for change, driving India toward a cleaner, more equitable future.
As the sun sets over the crowded streets of an Indian city, the hum of electric three-wheelers paints a picture of hope and progress. They carry with them not just passengers or parcels but the promise of a better tomorrow—one where mobility is affordable, accessible, and environmentally sustainable.
About the author:
Naveeth Menon, Vice President - Sales & Marketing Operations, BAXY Mobility, is a seasoned professional with over two decades of experience as a Strategic Sales and Business Leader. His comprehensive expertise extends across diverse markets, including India, Nepal, Africa and Bangladesh, overseeing product portfolios ranging from commercial vehicles to passenger vehicles.
Naveeth has a distinguished track record of driving significant growth and scaling operations across various automotive segments. At Yamaha Motors, he transformed sales through strategic marketing and network optimisation. At Kinetic Green, he led the 3-wheeler business, demonstrating his versatility. During his tenure at Piaggio Vehicles, he managed operations across four states, achieving record-breaking sales.
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