Elecon Engineering, the pioneer manufacturer of gears and bulk material handling equipment, has introduced Gear-Man 'Rolly Gearry' and MHE-Man 'Stacky Reclamy' - the two new honest, friendly, intelligent and witty mascots of Elecon family. These mascots embody all the values brand Elecon has stood firmly for, all these years. The Gear-Man and MHE-Man will become the mascots of Elecon Gear Division and MHE Division respectively.

These characters have been designed with the purpose of giving an interactive image and to infuse freshness in the brand identity and communication of Elecon. The mascots will make their bubbly presence felt in all of Elecon's future communication. Epitomizing the values of the organization, these mascots will play the role of a friend, an advisor, a guide, an instructor and a motivator.

The mascots were launched on 28th and 29th July, 2011 by Shri Prayasvin Patel, Chairman and Managing Director, Elecon Engineering and Shri Prashant Amin, Group Director, Elecon Engineering.

'Rolly Gearry' and 'Stacky Reclamy' are all set to bring you news and views not only from the Elecon Group, but also from across the globe in a fresh, new tone and style.

Established in 1951, Elecon Engineering Company Ltd has designed and implemented several landmark projects in India as well as abroad, making its presence felt through consistent and satisfactory performance of its equipment in such core sectors as fertilizer, cement, coal/power generation, chemical, steel plant and port mechanisation, etc., across the country.