Diversified industrial manufacturer Eaton announced that the company's New Delhi based Power Distribution and Power Quality commercial organizations for South Asia have been consolidated and Sushil Virmani has been named as sales director, Electrical Sector, South Asia to lead the consolidated organization, reporting to Anoop Nanda, managing director - Rest of Asia, Electrical Sector, Eaton.

The consolidation aims to increase Eaton's penetration in key market segments, better leverage the company's key account strategy, increase value assemblies and solutions sales, and grow the overall business in South Asia.

"I believe Sushil's vast experience and contributions will play a crucial role in implementation of many new strategies and programs that we are developing as part of our new strategic direction to build business in South Asia," commented Nanda.

Virmani has three decades of multi-disciplinary cross-sectorial experience in the power solutions industry and has a proven track record of successful integrated sales campaigns and channel programs. In his new role, Virmani will be responsible for leading the South Asia commercial organization and driving a unified strategy in this market. He will identify synergies across product groups and ensure penetration across key accounts and segments.

Virmani has held a variety of senior management roles over his 13 years with Eaton. In his most recent role as sales director for Eaton's Power Quality business in South Asia, he was responsible for the development to the company's Power Quality sales strategy, channel partner development, customer service and sales team management across South Asian countries.

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power.