Mumbai, October 2016 – Crompton has announced the launch of a new, revolutionary range of ‘Anti Dust’ ceiling fans - ‘Avancer Prime – Anti Dust’ and ‘Aura Prime – Anti Dust’. Present at the announcement of the company‘s latest breakthrough innovation and technology were Mr Shantanu Khosla, Managing Director; Mr Mathew Job, Chief Executive Officer and Mr Rangarajan Sriram, Vice President, Crompton Fans and Mr Biswa Chakrabarti, Vice President, Brand and Channel.

Crompton’s latest offering, the Anti Dust ceiling fans range attracts 50% less dust compared to any regular fan. It includes the use of a nanotechnology based paint which has hydrophobic and oleophobic properties that reduces the incidence of dust and grime on the fan.

Consumers face a lot of inconvenience and discomfort in keeping their ceiling fans clean as they accumulate dirt over time and require frequent cleaning. There is also a constant fear of corrosion, wear and tear, bending and breakage of fan’s blades resulting from frequent cleaning.

With Diwali just around the corner, this new range of fans provides the Indian consumers just what they have been looking for.

Speaking on this occasion, Mr Shantanu Khosla, Managing Director, said, “We laid down 5 key strategic choices for the company a year back at the time of foundation which are centered around Brand building, Innovation, Go-to-Market reach, Operational Excellence and Building organisational capabilities. On Innovation, consumer insights have been the core of our innovation engine. Moving on this we identified that, hassle of cleaning a ceiling fan has been a concern for the consumers and our new product launched today addresses this need”

Speaking at the launch, Mr Rangarajan Sriram, Vice President, Crompton Fans, said, “We are delighted to introduce yet another breakthrough and first of its kind innovation and technology in the market. The Anti Dust ceiling fans range attracts 50% less dust unlike any regular fan. Through the launch of this product range we intend to address the hassle and discomfort that consumers experience in keeping their ceiling fans clean.”