Mumbai, 17th August 2016: C.R.I, a reputed player in the global pump industry, has entered the high end specialised wires and cables market. This diversification and expansion is part of an aggressive plan that targets a turnover of Rs 5,000 crore in 2021. The company, one of the world’s fastest growing pump manufacturers with top-of-the-line facilities to manufacture over 3 million pumps and motors every year, had diversified into the manufacture of high end non-metallic uPVC and CPVC pipes last year.

In the high end specialised wires and cables offering for the 1st time in India, C.R.I’s Research Centre has developed a high temperature application XLPE (cross linked poly ethylene) submersible winding wire with higher dielectric strength. C.R.I has also developed high efficiency DC solar cables for the fast growing solar industry. The specialised wires and cables range includes lead free insulated cables for hygiene applications, EPDM cables for low ambient applications, special oil resistant and chemical resistant cables for waste water, communication cables, halogen free flame retardant wires, fire retardant wires and fire retardant low smoke wires, termite resistant wires, flexible power cables for industrial applications, submersible cables and winding wires. The advantages of the halogen free flame retardant cables further include low smoke emission, low generation of corrosive/toxic gases and low fire propagation characteristics.

C.R.I has already test marketed some of these products in specific markets and got overwhelming response.

The Indian wires and cables industry’s market size is estimated as Rs 40,000 crore. Out of this, C.R.I’s target segment’s market potential is about Rs 14,000 crore. This is expected to reach Rs 25,000 crore in 2021 with a CAGR of 15%. The company is confident to capture at least 4% to 5% market share in the targeted wires and cables segment, which would fetch revenue of Rs 1100 crores by the year 2021.