Budget Blues: What the COO of Base Batterries expects...

  • Industry News
  • Mar 08,12
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Budget Blues: What the COO of Base Batterries expects...

Budget_Blues.jpg

"This Budget I am looking forward to see what happens with the India-EU FTA. There is a shift in the buying patterns of Indians and Europeans. India, which was considered to be a "small car" market, had recently shown to have a significant trend movement towards buying SUVs (larger cars), Similarly, in the EU, due to their economy and various other factors, the trend is shifting from larger cars to smaller ones. The India-EU FTA could cause massive changes within the 2 economies, giving shift to larger car sales in India and a shift to larger exports of smaller cars from India. This however, has a couple of loopholes as both the countries have their own mandates and POVs. I am waiting to see how our country handles this, and what finally is decided. I am also looking forward to GST being implemented, however I doubt it will happen this year either," says Aditya Arora, COO, Base Batteries.

Base Batteries, a leading battery manufacturer in India, manufactures high quality batteries, inverters and UPS for industrial and domestic energy purposes across the country. Base Batteries operates with an annual turnover of Rs 600 crore and has an average growth rate of 25-30% y-o-y.

The company was founded in the year 1987 as battery distributors of a private battery company in India. Over time, growing stronger with its technological, marketing, operations and channel distribution knowledge, decided to start manufacturing on its own. Later, in 2006, they opened up to the market as a well-defined standalone brand that manufactures batteries, invertors and UPS, marketed under the brand label of 'Base', from the stable of Base Corporation.

Base Batteries has its manufacturing plant and R&D facility at Solan, Himachal Pradesh and is spread across sprawling 32 acres amidst the scenic mountains of Himachal Pradesh. The plant has a manufacturing capacity of 'one lakh' batteries per year and currently manufactures up to 50,000 batteries. Base Batteries manufactures 128 models of energy products such as automotive batteries (end-to-end, including batteries for Ferrari and F1 cars), invertors, UPS, solar, gensets, etc. The factory is equipped with top-of-the-line equipments, best-in-class simulators, and an R&D center to achieve industry excellence.

Base Batteries boasts of its strong and large channel partner network with over 7000 distributors, 13,000 dealers and 48 service centres spread across the country.

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