UFlex has recently unveiled its brand new packaging solution, Asepto Eye, for the beverages segment, at GulFood Manufacturing 2019, which took place in Dubai from 29 to 31 October 2019.

Asepto Eye, the new offering, received praises for its packaging design. Asepto Eye is a ripple concave lens and single lens technology that gives 3D effects on aseptic packs. These lenses come in various sizes and shapes and offer bespoke artwork, as per the clients’ requirements.

Ashwani Sharma, CEO and President- Aseptic Liquid Packaging Business, Uflex, said, “Asepto Eye is truly revolutionary in all respect and will change the concept of beverage packaging for years to come. The cutting-edge Asepto Eye technology having lens effect in packaging is unprecedented and offers myriad choices to manufacturers to be distinct on the shelves, and also add a premium value to their brand through our packaging.”

 “There was a demand for something radically distinctive in aseptic packaging. There were no value-additions for aseptic packs to stand out on shelves confining brands to choose from different shapes and sizes or consider colour options to seek customer attention. Our newest concept brings to the table a variety of options like foil-stamping, holography and 3D effects to communicate with end-consumers better when the packs are on shelves. These options were never explored in aseptic packs since the packaging process is complex and everyone played safe. This launch will not only enhance the look of aseptic packs, but it will also help them communicate well with customers,” added Sharma.

He further shared that significant in-house investments were made in backward engineering to offer the complete packaging solution in aseptic packaging. “Through Asepto Eye, we are offering aesthetics and unique identity to product packaging. I am pleased to note that Asepto Eye has been quite a revelation and has received appreciation at the GulFood Manufacturing 2019,” he noted.

Uflex is pitching the machine in the dairy, dairy products, juices and alcohol packaging segments.