Power tools producer Hitachi Koki rebranded as HiKOKI

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Power tools producer Hitachi Koki rebranded as HiKOKI

Power tools producer Hitachi Koki rebranded as HiKOKI

Industry News
Oct 08,18

The company aims to increase headcount in India by 15 per cent YoY by 2020; and achieve 1000 dealers in India by 2020

Power tools producer Hitachi Koki rebranded as HiKOKI

Bangalore, October 8, 2018

Hitachi Koki, the leading manufacturer of power tools and life-science equipment, has announced its aggressive business plans for India. Now rebranded as HiKOKI, the company’s India arm has been operating since 1996 and is the largest and fastest growing subsidiary in Asia (after Japan). HiKOKI India has registered steady growth over last 20 years CAGR of 16 per cent. It is aiming to scale up its dealer count from 600 to 1000 by 2020.

Hitachi Koki is widely known in all segments for their technologically advanced, reliable and low maintenance tools. During the Financial year 2017-18, HiKOKI India sold 360,000 tools and aims to sell 400,000 tools during FY 2018-19. Simultaneous to its rebranding efforts, the company is also launching new technology Multi Volt tools. Identifying a visible shift from corded to cordless tools among end users, HiKOKI is planning to introduce affordable, user-friendly cordless and DIY tools in the India market.

Dattatraya Joshi – Executive Director & Secretary, Hitachi Koki India Pvt Ltd, said, “The power tools market is estimated at Rs 4,000 crores and is growing rapidly at 7 per cent, and is projected to grow at a steady pace for the next 10 years. Backed by powerful government initiatives to boost the manufacturing sector such as Make in India, Skill India, etc, India gives us a unique opportunity for growth, innovation and contribution when compared to other developed countries. There is a growing demand for quality and world-class tools which can enable India to compete globally. Keeping this demand in mind, we are strengthening our business and customising our offerings for the Indian market and its unique requirements.”

He added, “We are foreseeing growth opportunities shifting to Tier II and III cities hence, we are looking to strengthen our base in this area and increase our market share. Overall, we are aiming to make India our growth engine for the coming years and our dynamic new partnership with KKR is further enabling us to accelerate this growth and pursue our goals more aggressively.”

HiKOKI India boasts of leading customers in automobile, construction and fabrication sectors. The company manufactures more than 50 per cent of domestic requirement by volume. It also exports tools to Bangladesh, Sri Lanka and Nepal; and exports select components to other Hitachi Koki subsidiaries’ in Malaysia and Japan.

The corporate rebranding of Hitachi Koki to new brand HiKOKI is a major step for Hitachi Koki and its international growth strategy aimed at ensuring sustainable growth while expanding business in the nearly 150 countries in Hitachi Koki's global network. KKR acquired Hitachi Koki in March 2017. While the company’s management remains the same, it has acquired better financial strength and autonomy which offers more scope to take decisions faster and develop products as per the market requirement.

HiKOKI India in its first step of embracing its new identity will be conducting a Mobile Vehicle Campaign where two mobile vehicles will travel throughout the country over the next six months to provide a complete experience zone for its consumers. This campaign will provide a great opportunity for HiKOKI to present its top-notch ensemble of new tools to its consumers and let them experience first-hand of Japanese technology driven quality and precision we pride ourselves on.

Hitachi Koki Co Ltd, established in 1948 in Japan, maintains its position as one of the world’s leading power tool manufacturers. It has more than 70 subsidiary companies in all major countries, including Hitachi Koki India Pvt Ltd (HKI). HKI was established in 1996 to take care of business in India and neighbouring countries. HKI has made a rapid revolution in the Indian market with a wide range of power tools, as well as outdoor power equipment’s which caters to various industries like construction, wood, and metal working.

HKI is the second biggest player in the power tools business in India and it offers innovative, high-performance, and high-quality products and services that result in a high level customer satisfaction.