New Delhi

In a bid to strengthen its presence in North India, HPL Electric & Power Ltd, one of the leading electric equipment manufacturing company, has recently announced its association with Pro Kabaddi League team, Haryana Steelers, as their official LED partner.

In order to commemorate the partnership, HPL had organised a gathering, with their top distributors and dealers, for a meet and great session with Haryana Steelers players.

The event was attended by ream captain, Dharmaraj Cheralathan along with team coach Rakesh Kumar, Raider Vikas Kandola & Naveen, and was held at Panchkula.

Gautam Seth, Joint Managing Director, HPL Electric & Power Ltd., along with top distributors and dealers had an interactive session with the team.

This association will leverage the popularity of the players and their gaming competence to further HPL’s visibility amidst the wider consumer base and enhance its market presence in North India. HPL products and Steelers share common characteristics of being powerful, youthful, and delivering strong and enduring performance.

“We are very happy and proud to be the LED partners of Haryana Steelers Pro Kabaddi team. Being the official LED Lighting partner will help in strengthen our visibility and popularise our brand with the potential and existing consumers especially in tier-II & tier-III cities. Through this association with Kabaddi League, HPL intends to enhance its brand outreach in these markets,” said Seth.