Mekr Technologies, a full-stack design and manufacturing company for consumer appliances, has raised Rs 670 million in its Series A round led by Avaana Capital. Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr is building an integrated design, engineering and manufacturing operating system for India’s domestic appliance ecosystem.

By combining modular architecture with tightly integrated manufacturing workflows, the company offers end-to-end solutions across the full product lifecycle, from concept, prototyping and proprietary tooling to certification and mass manufacturing. This enables brands to bring high-quality, energy-efficient products to market in significantly compressed timelines.

Operating as an Original Design Manufacturer (ODM) across home and kitchen appliances, personal care and car accessories, Mekr uses shared core technologies including BLDC motor systems, precision gear mechanisms, heating systems, load cells and in-house mould design to deliver high-performance, durable and cost-efficient products.

Backed by a deeply localised supply chain and strong in-house manufacturing capabilities, Mekr has developed more than 100 SKUs and partnered with over 40 leading brands, including Croma, Wipro, Amazon Basics and Flipkart. The company supports faster product development, stronger quality control and agile, design-led manufacturing for Indian and global markets.

Vikas Verma, Partner, Avaana Capital, said, “Mekr is building foundational engineering and unlocking manufacturing capabilities that directly address India’s structural reliance on imported appliance components. Its design-led, modular architecture enables faster innovation cycles, superior cost efficiency, and more resilient supply chains. We believe platforms like Mekr, which are building globally competitive, design-first production ecosystems at scale, will strengthen India’s manufacturing and supply chain resilience and position the country as a manufacturing hub for the world.”

With the fresh infusion of Rs 670 million, Mekr plans to deepen investments in R&D, product engineering, proprietary tooling and supplier localisation. The funds will also be used to expand manufacturing automation, enhance quality systems and strengthen export readiness for global market expansion.

Anand Yadav, Co-founder, Mekr, said, “We are building Mekr in a technology and process-led manner, with the vision to seamlessly develop and produce high-quality products at globally competitive costs and scale. We believe India is at the beginning of a major manufacturing transformation, and Mekr is building the integrated engineering and supply chain platform needed to enable this shift at scale.”

Gaurang Kuchhal, Co-founder, Mekr, said, “We are building Mekr to be India's leading ODM by unifying advanced product engineering with agile manufacturing approach. Our goal is to empower leading brands to drive innovation and script India's manufacturing success story. By making India truly self-reliant, we are setting the stage to develop world-class products for both domestic and global consumers.”

Shiv Kapoor, Vice President, Titan Capital Winners Fund, said, “As the first investors in Mekr, we have seen Gaurang and Anand evolve as founders as they have grown the company. They have come a long way and have scaled rapidly, building a multi-product portfolio with some of India's most respected brands as customers. We think the Mekr journey is just getting started, and they will be one of the pillars supporting Make In India for all electronics and appliance brands.”

India’s small home appliances market, estimated at over Rs 400 billion and growing at 7–9 per cent CAGR, remains heavily import-dependent. Mekr is positioned to lead this transition through a unified manufacturing platform built on modular design, advanced engineering and a localised supply ecosystem. As global supply chains continue to realign, Mekr is establishing a scalable blueprint for resilient, energy-efficient and globally competitive appliance manufacturing from India.