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KAI India expands production capacity at Neemrana manufacturing facility
Industry News- Aug 13,24
The expected timeline for the completion of this expansion is 5 months, ensuring that the enhanced production capacity will be operational by the end of December 2024.
KAI India, a leading name in the beauty and personal care industry, announces a significant expansion of its manufacturing capabilities at the Neemrana plant. This strategic move will increase the production capacity of women's razors by over 5 million razors per year, marking a new era of growth and innovation for the company.
The group is planning an additional investment of 300 million yen, reflecting KAI group’s commitment to bolstering its manufacturing infrastructure. The expected timeline for the completion of this expansion is 5 months, ensuring that the enhanced production capacity will be operational by the end of December 2024.
This expansion aligns with KAI India’s unwavering commitment to the ‘Make in India’ initiative, strengthening local manufacturing and contributing to the country’s economic growth. It will meet the increasing demand from both local and international markets and create many new jobs in the region, significantly strengthen the local economy.
Rajesh U. Pandya, Managing Director, KAI India commented, “This is an important step for KAI India. Our enhanced manufacturing capacity is a testament to our commitment providing high-quality products to our valued customers. We are deeply grateful to our local and international customers for their trust and support. This expansion also reflects our dedication to the 'Make in India' initiative, showcasing our resolve to manufacture, sell, and skill in India.”
"To ensure the seamless integration of advanced technology and superior manufacturing practices, eight technical engineers from KAI Industries in Japan have been stationed at the Neemrana plant. Their expertise and guidance are crucial in maintaining the high standards of precision and quality that KAI products are known for globally," added Pandya.
In alignment with KAI India’s long-term strategic goals, this expansion is a step towards achieving sustained growth and establishing a strong foothold in both domestic and international markets.
KAI India's vision is multi-faceted: ‘Make in India’, ‘Sell in India & Overseas’, and ‘Skill in India’ and ‘Women Empowerment’. This vision is at the core of the company's operations and future strategies. By expanding the Neemrana facility, KAI India is reinforcing its commitment to producing superior products within the country, enhancing the skill set of the local workforce, and establishing a strong presence in both domestic and international markets.
Market demand and growth trends for these products indicate a robust increase, driven by rising consumer awareness and the growing emphasis on personal grooming. The expanded production capacity will enable KAI India to meet this surging demand efficiently and maintain its competitive edge in the market.
KAI India offers a diverse range of products, including kitchen equipment starting from Rs 150 for knives, personal care items such as nail clippers starting from Rs 120, and shavers starting from Rs 20. The company's three-pronged distribution strategy covers general trade, modern trade, and e-commerce, supported by an extensive network of over 50,000 touchpoints.
KAI boasts an extensive product portfolio of over 10,000 items spanning cooking, grooming, and beauty care categories. This diverse range highlights KAI's expertise and dedication to meeting the varied needs of consumers across these sectors. Their product lineup includes a wide range of beauty and grooming solutions meticulously crafted with Japanese technology, ensuring each product meets the highest standards of quality and performance.
Japan-based KAI Group, established over 115 years ago, entered the Indian market in 2016 and has successfully established its state-of-the-art manufacturing facility in Neemrana, Rajasthan. Spanning over 30,000 square meters, this facility is a hub of innovation and excellence dedicated to producing high-precision beauty and personal care products.
Driven by a mission to become a household name in India, KAI India is poised to enhance the daily lives of its consumers through products that offer unmatched precision and value. The expansion of the Neemrana plant is a significant milestone in KAI India’s journey towards achieving this goal, reflecting the company’s dedication to continuous improvement and its relentless pursuit of innovation.
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