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Pricol Partners with Italy's Domino to Advance Two-Wheeler Control Technologies
Industry News- Jul 17,25
Pricol Limited joins hands with Italy’s Domino S.r.l. to deliver advanced two-wheeler handlebar control systems across India and Southeast Asia, reinforcing its innovation-driven growth strategy.
Coimbatore
Pricol Limited, a leading provider of automotive technology solutions, on July 15, 2025 signed a Technology License Agreement with Domino S.r.l., an Italian pioneer in motorcycle control systems. This strategic alliance aims to introduce advanced two-wheeler handlebar components such as throttles, switches, and allied products across India and Southeast Asia, marking a significant milestone in Pricol’s journey toward innovation-driven growth.
The collaboration leverages Domino’s technical expertise in precision-engineered motorcycle control systems alongside Pricol’s robust manufacturing base and established customer network. By merging cutting-edge European technology with strong local execution, this partnership underscores Pricol’s commitment to becoming a fully integrated technology solutions provider—driving sustainable growth through innovation, operational excellence, and global collaborations. Furthermore, the alliance unlocks synergies for cross-collaboration, including Domino’s strong aftermarket presence in Europe and the United States.
Vikram Mohan, Managing Director, Pricol Limited, commented, “This partnership marks a critical step forward in our mission to deliver world-class technology solutions. Domino’s long-standing reputation for innovation perfectly complements our deep market insight and manufacturing strengths. Together, we are well-positioned to create meaningful value for customers and accelerate our growth with a wider range of advanced products.”
Echoing this vision, Federico Bertini, CEO, Domino S.r.l., said, “Our collaboration with Pricol is a cornerstone for expanding into key markets such as India and Southeast Asia. This agreement blends Domino’s precision-engineered technology with Pricol’s strong operational capabilities and market expertise. We aim to establish a new benchmark for two-wheeler control systems, rooted in innovation, performance, and quality.”
Adding to this, Siddharth Manoharan, Group Director of Strategy, Pricol, stated, “This partnership goes beyond product expansion. It strengthens our strategic goal of becoming a comprehensive provider of handle components in two-wheelers alongside our Driver Information Systems, thereby consolidating our leadership position in the segment.”
Pricol, headquartered in Coimbatore, India, is among the country’s leading automotive technology firms, offering precision-engineered products and solutions. Since its inception in 1975, the company has built a global footprint, operating 14 manufacturing plants in India, one in Indonesia, and three international offices in Dubai, Tokyo, and Singapore. With a product portfolio exceeding 5,200 variants, Pricol serves major OEMs across two/three-wheelers, passenger vehicles, commercial vehicles, and off-highway segments worldwide.
Domino S.r.l., founded in 1951, began by crafting mechanical levers and has since evolved into a global leader in motorcycle control systems, developing advanced electronic solutions such as ride-by-wire throttles, quick shifters, and ergonomic handlebars. The company has a strong OEM presence and continues to innovate through its active involvement in motorsport, supplying championship-winning teams with cutting-edge control technologies.
Pricol Limited
Domino S.r.l.
Vikram Mohan
Federico Bertini
Two-Wheeler Components India
Motorcycle Control Systems
Auto components
Southeast Asia Two-Wheeler Market
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