Tata Passenger Electric Mobility (TPEM), known for pioneering India's electric vehicle (EV) revolution, has signed a non-binding Memorandum of Understanding with Shell India Markets (SIMPL) to collaborate in establishing public charging stations across India. The collaboration will leverage Shell's widespread fuel station network and TPEM's insights from over 1.4 lakh Tata EVs on Indian roads to set up chargers at locations frequently visited by Tata EV owners. Additionally, both companies will work towards delivering superior charging experiences.

To improve the experience of EV owners across India, this agreement between TPEM and Shell India Markets (SIMPL) aims to explore synergies between the two companies to encourage more people to adopt electric vehicles in the country. The two companies are also exploring introducing convenient payment systems and loyalty programs, which will add significant value to TPEM’s customers.

TPEM is the market leader of EVs in India, commanding a market share of 71 per cent in electric passenger vehicles with four products in its portfolio. TPEM has led the rise of the EV ecosystem in the country by introducing its first EV-exclusive store in Gurugram to working with various charge point operators to grow India’s charging infrastructure. 

Shell EV Recharge locations provide reliable and ultra-fast charging, with a 98-99 per cent charger uptime. These locations also offer convenient retail, including fresh food and beverage options. All these factors help enhance the overall customer experience and provide added value and convenience.

Commenting on this partnership, Balaje Rajan, Chief Strategy Officer, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicles said, “As a part of our endeavour towards an open collaboration to advance India’s EV ecosystem, we are excited to partner with Shell. Through this partnership, we aim to grow the existing charging infrastructure, which is crucial for mainstream adoption of EVs in the country, particularly as the customer base continues to expand. By combining TPEM's deep understanding of EV usage with Shell's unparalleled customer experience, this strategic alliance will certainly bring a marked change in India’s charging behaviour, in turn driving up the EV adoption in the country.”