SKF India - a manufacturer of bearings, seals, lubrication and lubrication systems – has released "Heroes of the Road”, a heartfelt song dedicated to the unsung heroes of the automotive industry – the mechanics. In the automotive aftermarket where long hours, complex repairs, and lack of appreciation are prevalent, SKF India aims to shine a spotlight on the invaluable contributions of mechanics through this inspiring musical tribute.

Alagesan Thasari, Director for Automotive India and Southeast Asia, commented on the initiative, "With 'Heroes of the Road', SKF India reaffirms its commitment to the automotive industry and the dedicated mechanics who keep it running smoothly. This song is our way of honoring their tireless dedication and unwavering commitment to excellence."

The song will be available in multiple languages including Hindi, Bengali, Punjabi, Telugu, Kannada, Gujarati, and Malayalam, to resonate with mechanics from different regions of India. SKF India encourages Automotive Distributors (ADs), retailers and mechanics to join the movement and celebrate "Heroes of the Road".

In addition, SKF India is also running a nationwide truck activation campaign, "Install Confidence, Install SKF” to empower commercial vehicle mechanics. The campaign spans across more than 50 cities in 18 states to engage with more than 5000 mechanics. The primary objective of the initiative is to create awareness about SKF offerings for commercial vehicles demonstrating their pivotal role in streamlining the lives of mechanics while championing sustainability within the automotive sector.