Factory triples capacity, handling 15–20 turnkey projects: Srinivas Choudhary

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  • Dec 18,25
Alligator Automations triples capacity with a new ?0.4 billion plant, boosting global exports, turnkey solutions, and India’s profile in robotics and automation, says Srinivas Choudhary, Founder & CEO, Alligator Automations.
Factory triples capacity, handling 15–20 turnkey projects: Srinivas Choudhary

To begin, please provide an overview of Alligator Automations. 
Alligator Automations, founded in 2008 and headquartered in Pune, has emerged as a leading global provider of robotics and end-of-line automation, supported by a 500+ member workforce and a proven track record of 450+ installations across more than 20 countries. The company provides the complete range of solutions for robotic palletising, automatic bagging, case packaging, intralogistics conveyors, pallet packaging, and automatic truck-loading systems, and is the only Indian player in the world delivering fully turnkey end-of-line automation from a single source. Strongly integrated vertically over design, engineering, controls, software, fabrication, QC, assembly, and testing, Alligator offers its services to different fields, such as FMCG, F&B, Chemicals, Cement, Agro, Tyre, Petroleum, and Logistics, with a commitment to raising Indian engineering’s profile internationally, powered by its mission.

How is Alligator Automations new ?0.4 billion manufacturing facility expected to reshape the company’s overall capabilities and position in the global automation industry? 
The new manufacturing plant of Alligator Automations, which has been set up at a cost of ?0.4 billion, is a significant advancement in its global capability. The factory has increased the overall production capacity by threefold, making it possible for the annual turnover to be between ?5 and ?6 billion and enabling the company to handle 15 to 20 large turnkey projects at the same time. With a fully integrated plant, the time taken for delivery is almost 20 per cent less, which leads to greater efficiency and responsiveness to customers. The establishment of high-value manufacturing in India not only reduces import reliance but also makes India a major player in the global automation market. This step forward not only grants Alligator further market share in the USA, Europe, Africa, the Middle East, and Southeast Asia but also solidifies its position as the largest end-of-line automation manufacturer in India.



What are the biggest capability gaps in India’s automation and robotics sector today, and how is Alligator addressing them through vertical integration and engineering depth? 
The automation sector of India still has a lot of capability issues to overcome, which include, among others, scattered production systems, a lack of sufficient engineering skills, inadequate simulation preparedness, and a strong reliance on foreign robotic systems. Alligator Automations is filling these voids through the power of complete vertical integration as the company brings together mechanical, electrical, control, and software engineering all at one location. State-of-the-art design and simulation tools such as SolidWorks, Tekla, Emulate3D, and WS-CAD are used by the company and are backed by cutting-edge infrastructure for fabrication, powder coating, testing, and automated storage. The combined ecosystem allows Alligator to manufacture durable, scalable, and compliant with global standards automation solutions in India, hence offering the best engineering-to-cost ratio and filling the capability gap in the Indian robotics industry.

What share of the ?5–6 billion annual production capability do you expect to convert into realised revenues within the first two years? 
Alligator Automations has projected to get around 70 per cent of its yearly production of ?5–6 billion as revenues in the first two years, which is approximately ?3.5 billion a year. This is the result of global demand for palletising systems, warehouse automation, ATLS, and custom intralogistics projects rising very high. The company has possibilities to make more revenues through the order it received from the USA, Latin America, Southeast Asia, and Oceania, which will use the overall production of the company. As Alligator becomes more of a strategic global MNCs automation systems supplier, exports will continue to be a major contributor to the company's conversion rate, ensuring that the revenue realisation is continuous even during the phase of scaling up.

After projecting a 30 percent increase in exports, which regions will drive the most growth, and what capabilities make you competitive there? 
Alligator Automations thinks that the most significant export growth will come from the United States, Latin America, and Southeast Asia, which will be made possible by the increasing demand for automation in these regions. The first-wave adoption of automation is taking place in Africa and Southeast Asia, while the Middle East continues to invest in automation in its industries, such as petrochemical, logistics, and food processing. The US is undergoing a large brownfield upgrade cycle, which represents a considerable opportunity. Alligator is still very competitive because of its powerful engineering-to-cost advantage, capacity to provide difficult turnkey systems, robust and flexible designs, and confirmed performance in more than 20 markets globally. Its “Service for Life” policy also plays a significant role in fostering customer trust over the long term, which the company already has worldwide.

What specific capacity utilisation do you expect to achieve in the first full year of operations at the new plant? 
The company anticipates a capacity utilisation rate of 50 to 55 per cent during the first full year of operation of the new factory. The first phase includes ramp-up tasks like hiring, balancing of the production lines, and the problem-free integration of a gradually enlarging pipeline of worldwide orders. Utilisation is expected to increase slowly but surely with the enhancement of export demand and the growth of warehouse automation and turnkey intralogistics systems further. By the end of Year 2, the facility is likely to be working at a 75 to 80 per cent utilisation level, which will be the result of both the rising international demand and the company's improved execution ability across its expanded end-of-line automation portfolio.

What are the key strategic priorities for Alligator Automations over the next few years as you scale your global presence and expand your manufacturing capabilities? 
Alligator Automations is concentrating its strategic priorities for the coming years on rapid global expansion, mainly involving the US, Southeast Asia, Africa, and Russia, and new regional manufacturing and assembly units in the West and Southeast Asia, which would support this expansion. The company is looking to increase its leading position in AI-powered automation, predictive maintenance, and IoT-connected machinery innovations, and at the same time, fortify its global service ecosystem of dedicated support centres and remote monitoring tools. One of the key focus is on increasing the verticals of warehouse automation and intralogistics. The company will also promote digital capability through launching its customer portal, Alligator Genie, and implementing integrated digital workflows worldwide for better efficiency and customer experience.

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