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Dyes
Dyes
Continuing from the success from its initial launch in October 2010, AVITERA® SE from Huntsman Textile Effects, a leading global provider of high quality dyes and chemicals to the textile and related industries, continues to make strides in contributing to the sustainability of one of the earth’s most precious resources – water. AVITERA® SE is a revolutionary, ground breaking technology that help significantly reduce water and energy consumption and CO2 emissions since the dyeing and washing-off process never exceed 60°C. With only five per cent or less unfixed dye needing to be removed instead of the usual 15 per cent to 30 per cent, the number of rinsing baths to obtain the required fastness properties is greatly reduced.
Huntsman Textile Effects continues to deliver relevant products, experienced knowledgeable people and innovative solutions that are tailor-made to help businesses make real savings. Launching the next wave of AVITERA® SE range of polyreactive dyes for exhaust application on cellulosic fibres, the improved range now features a broad palette colour spectrum that includes the palest to the deepest and the darkest shades.
In the first six months after AVITERA®SE was launched in 2010, Huntsman Textile Effects estimates that the cotton mills using the new product have saved 32 million gallons (121 million litres) of fresh water - equivalent to 48 Olympic-size swimming pools. That water-savings potential amounts to one quart (1.3 litres) of fresh water per person per day. These savings are significant as the world demand for fresh water is expected to increase by 40 per cent with up to 26 gallons (100 litres) of water needed to dye just two pounds (one kilogram) of cotton fabric.