NACCO Materials Handling Group (NMHG) and Maini Group hosted a roadshow in Gurgaon on 4th of July 2014. The objective of the event was to:

• Increase awareness of customers in the Delhi-NCR region of how the wide choice of models, configurations and unique product specifications of the Yale-Maini product range could help them drive productivity in their business
• See for themselves the newly launched Yale-Maini Reach Truck and other Yale-Maini range of equipment including the Yale-Maini co-branded three-wheel counterbalanced forklift truck

The materials handling equipment user industry segments have learnt how to transition from old school approaches of material handling and embrace newer products designed for high productivity, superior ergonomics, serviceability, low cost of ownership and higher dependability.

NACCO Material Handling Group (NMHG), USA parent company of the Yale brand has a strategic alliance with Maini Group, India to manufacture specific Yale forklifts and reach trucks in India and make other Yale products manufactured overseas available to the market in India.

Since 2010, the Maini Group has been exclusively responsible for the sales, service, parts and customer support for Yale's extensive range of materials handling equipment in India. The link with NHMG has allowed the Maini Group to expand its portfolio and to manufacture European designed equipment in India at Maini Group's factory in Bangalore.

The event was attended by senior representatives from a diverse range of industries including Indigo airlines, DB Schenker, Maruti Suzuki, Baxter India, JBM, ACIL, Continental Automotive, Honda Motorcycles and Scooter, MJ Logistics, Hero Moto Corp, Exide India, Fab Furnish.

Rajesh Wazarkar, Managing Director of NMHG India, delivered a corporate overview of NMHG and their presence in India to invited guests. S A Mohan, CEO of Maini Materials, commented, "The launch of locally manufactured Reach Trucks and Forklifts by an Indian company will bring significant benefits to customers.

The market in India has experienced and is increasingly seeking new products that incorporate technologies which will provide increased levels of productivity, reliability, and significantly increased operator efficiency which will all contribute to increased return on investment."

Senior Management of NMHG India (Kiran Shetty, Territory Manager - India) and Maini Group (Chandra Shekar R, Business Head - Yale products, Sandeep Bajaj, Regional Manager - North, Rahul Sagar, Assistant General Manager, Marketing) were all present at the event to hold business discussions with guests present at the event.

With the wide choice of models, configurations and often unique product specifications in the Yale-Maini product range, Maini Group is now able to increasingly respond to the demands of the growing Indian markets in all segments of the materials handling industry.