Mr Mohit Bhargava, Director, Morsel Enggtech Pvt Ltd, responded to the IPF Questionnaire about the company's products and services. Excerpts:

What are the products that you offer?

Morsel Enggtech Pvt Ltd offers a wide variety of industrial maintenance solutions through diverse product groups like flooring, anaerobic cyanoacrylate, wear preventive coatings, water proofing solutions, chemical resistance coatings cleaners, degreasers and polymeric composites, road repair compounds, online/offline false air arresting, condenser/heat exchangers cleaning/coating, fins cleaning, etc. We ensure better performance of the products, which are long lasting under extreme operating conditions and also offer application services with an upgraded maintenance expertise.

At Morsel, we cater to more than just merchandise, our total package includes Rapid Action Teams (RAT) and consultancy aids for the longevity, durability and feasibility of consumer's assets.

What are the applications?

Morsel offers a very wide range of products and solutions, under different segments (see box), so applications differ from one area to another. Each vertical has support from expert technicians with long experience in the field.

Why should the customer opt for these?

Every product of Morsel has been offered after rigorous test and thus exhibiting better technical parameters compared to some of the most popular brands. Morsel has a full-fledged technical service department which remains at disposal 24x7. The company has appointed highly experienced personnel to cater to the growing needs of customer support.

We not only manufacture products but also undertake maintenance job work everywhere in India of mechanical, civil or electrical nature. Morsel has an advanced in-house R&D wing which has some of the best technicians working to provide prominent upgraded maintenance solutions.

How strong/effective is the after sales service?

The Morsel network spreads across the country with efficient dealers and sales engineers at various places introducing the products as well as extending services in this regard through an expert team of application and service engineers to sustain not only the installation process but also efficient follow-up through after sales services.

How does the cost of ownership over the life cycle compare with competition?

The products are quite competitive when compared with the effective service or treatment provided in terms of longer lasting effect in a given timeframe. So Morsel has an edge over the competing products here.

What is the company history?

Morsel Enggtech Pvt Ltd, a unit of Bhargava Group (founded in 1987), is recognised as a reputed manufacturer of products that are versatile for a diverse range of maintenance, assembly and installation solutions, all available under a single roof. The company excels in providing trademark products as well as services that undergo manifold procedures to cater to the rising need of finest techniques and support services stretching across the country.

What are the company achievements?

Making use of our enhanced service skills and high quality merchandise, the company has been able to make a significant impact by seizing a huge market share. The company caters to the need of various industrial plants and industries where the cost of maintaining the machinery is huge. What started as 2-3 products of maintenance solutions has grown to become a provider of a number of products as well as support utilities within a short span of merely 5 years.

Any breakthrough product launch that made a difference?

What can be counted as a major achievement is that Morsel is the sole manufacturer of Morsel Magna Fix 5117?. This product was introduced in the market only few years back but due to its drastic performance, it is being used in several cement plants successfully and has helped increase their productivity and profitability. According to false air observation results at different sources of leak in the cyclone pre-heater and inlet kiln, it was found that total cost spent to repair false air leakages, by Morsel Magna Fix #5117 is very less comparing saving of electricity and coal reductions resulting in high cost saving. This product is the ultimate solution for arresting false air leakages which adversely affects production and profits in cement industries and power plants.

How is the present business environment?

The company is expanding by connecting to various industries and energy plants through an efficient chain of dealers and sales engineers as well as a qualified chain of application and service staff. We are optimistic about a healthy growth, having been on the list of vendors of major public and private sector enterprises.

What are the future plans?

With the increasing demand of cost efficient products in the category of industrial maintenance the company is determined to launch new products through the efforts of in-house R&D experts who specifically work in this particular regard. Our various development associates and channel partners in context with these activities continuously work out for new innovative and cost effective products/services on the basis of feedback given by our esteemed and valued customers towards the improvement of existing products/services, by enhancing the scope of existing services. Morsel has already expanded its business in 70% of public sector power plants in Rajasthan and various other states as well, and will soon cover all the major power plants across the country.

(Morsel Enggtech Pvt Ltd, Kota, Rajasthan. Tel: 0744-2390292, 2392492. Fax: 91-744-2391392. Email: info@morselenggtech.com)