With its presence of over 35 years in the wire and cable sector of India, the Delhi-based Sarvasv Group has primarily been known to infuse its products with innovations so as to take care of a client's minutest needs, reports Huned Contractor

During the early eighties when the wire and cable industry in India was still considered to be in a nascent stage but had set upon the path of growth, the one person who was consistently on call to provide his expertise in setting up the processing lines and improving operational efficiency was Vinod Kapoor who had acquired a rich haul of shop floor experience in this sector. Meanwhile, even as his consultancy practice kept him on his toes, he decided to set up a trading and then a manufacturing unit in Okhla in New Delhi. This was at a time when he often had to travel to the neighbouring countries of India, and the Middle East and African countries to advise his clients on matters such as costing, machinery, production, after-sales service, etc.

"The Indian wire and cable sector was in a rather disorganised state at that time and most of the SME units making these products were just industrial sheds operating with second-hand machines imported from abroad. But the liberalisation movement initiated by Mr Manmohan Singh during his tenure as the finance minister changed everything. The industry witnessed rapid growth. Caught up in the frenzied pace was Sarvasv too which had been established in 1984. Today, the Sarvasv Group has earned the reputation of being the most innovative and 'out of the box' thinkers in the market," says Varun Kapoor, the patriarch's eldest son. While Vinod Kapoor oversees the overall business as the company's director, Varun and his brothers Sumit and Amit, all technocrats, now look after individual departments related to design, production, marketing, sales, administration and finance.

Sarvasv's range of products include the automatic batch loading rigid stranding lines (for steel, aluminium and copper), armouring machines, core laying up machines, armouring-cum-laying machines, skip stranders, special planetary and anti-torsion machines, extrusion and sheathing lines (for PVC and XLPE), rewinding lines, take-up units, pay-off units, caterpillar units, bunching machines, taping solutions for PVC, copper and steel and high speed tubular stranding machine for up to 36 wires for wires and ropes. These products are manufactured at its Okhla and Bhiwadi factories in Delhi and Rajasthan respectively, using a mix of Indian and European machines.

"Some of these include the European origin plano miller and boring, milling and lathe machines which ensure high level of accuracy. We have an in-house facility for accurate machining of up to 10 metres in length and 3 metres in diameter. The facility in Bhiwadi is equipped with a testing rig and each machine is tested on 'no load' or 'partial load' condition during the inspection process. Ultimately, the reputation of our company is directly related to the fact that all our mother machinery is very high-tech which ensures quality end-products," Varun elaborates.

Ask Varun as to what distinguishes Sarvasv from the others and pat comes the reply: "We have an edge because of our in-house design team comprising five engineers who consistently add value to the machines we manufacture as also work in close collaboration with our clients to provide customised solutions that are perfect to the last detail. The design team is equipped with the latest 3D design and simulation software. That apart, we believe in constant technological upgradation and travel to various trade shows and companies abroad to know about the latest innovations. We apply this knowledge to our processes so as to keep upgrading the products as also help our clients better their assembly lines and cut down on costs and operational inefficiencies."

All set to double its initial investment of Rs 10 crore in its Bhiwadi unit in the next few years, Sarvasv, after having posted a turnover of Rs 14 crore in 2010, is now expecting to touch Rs 20 crore for this year. "And this, if I may add, is the beginning of a profitable journey because of the huge demand for wire and steel products created by the government's emphasis on infrastructure development. There has also been an amazing growth in the automobile sector and this too has been boosting the growth of the wire and cable sector which, it has been predicted, will continue to be in an upward spiral right through till 2020," Varun adds. Moreover, the demand is also pouring in from neighbouring developing countries in Asia and Africa.

Reflecting on what other factors have been instrumental in the growth curve of Sarvasv, Varun says, "For 35 years now, we have excelled in offering the best after-sales service to our clients. This has ensured repetitive orders and strengthened our relationship with our clients. We have a special team of engineers who have been trained to handle customer queries and trouble-shooting along with providing the regular maintenance services. Also, our archives have detailed drawings for each of the machine manufactured by us and any change or damage of parts can easily be replaced by the client at the shortest notice. A large number of standard components are maintained in inventory as well to ensure the shortest lead time and hence ensure that the downtime of the client is reduced to the minimum."

(Sarvasv Group, New Delhi. Tel: 011-66401582. Fax: 91-11-66401584. Email: info@sarvasv.com)