Propelled by strong exhibitor demand, the world's leading showcase for industrial technology, an annual event, is gearing up for the 2013 edition, with Russia as the Partner Country

With its clear focus on core technologies and services that enable industrial production, innovation and efficiency, Hannover Messe is valued by companies and organisations around the globe as the world's premier industrial technology showcase. "The positive feedback we've received from exhibitors and visitors alike and the excellent registration levels augur very well indeed for a strong Hannover Messe 2013," said Dr Jochen K?ckler, a member of Deutsche Messe's Managing Board.

Dr K?ckler sees this performance as doubly remarkable, given the current economic outlook for the next few months. "As the premier international meeting place for decision makers and investors from industry, business and government, Hannover Messe has shown time and again that it has the power and influence to kick off new trends and shape future developments," he added.

The global economic situation means that enterprises are looking to next April's event to inject fresh momentum into the industrial technology market. K?ckler: "Many firms have already registered display space. In fact, six months out from the start of Hannover Messe, some 70 per cent of the available exhibition space at the Hannover Exhibition Centre has already been booked - a level which is unprecedented at this early stage in the planning cycle. That's because companies know that in Hannover they can turn opportunities into real sales."

Five Core Theme Areas and Limitless Synergy PotentialHannover Messe's main strength is the incredible breadth and diversity of the innovations on show combined with the in-depth coverage given to each of its five core theme areas of:

• Industrial Automation and IT
• Energy and Environmental
• Technology
• Power Transmission and Control
• Industrial Supply, Production
• Technologies and Services; and
• Research and Development.

"All the technologies on show in each theme area have one thing in common - they are designed to boost the productivity and therefore the competitiveness of manufacturers," said K?ckler. However, what makes Hannover Messe truly unique is the level of interdisciplinary information sharing it facilitates as well as the sheer limitless synergy potential it creates by concentrating all key industries in one location at the same time.

Spotlight on "Integrated Industry"

Networking is not only important to the exhibitors and visitors at Hannover Messe, it is also a critical part of our technology future. The growing integration of all sectors of industry is reflected in the official motto for Hannover Messe 2013, "Integrated Industry."

The motto heralds a future where machines, industrial equipment, work pieces and system components are increasingly intelligent and able to exchange information with each other in real time. This capability is the key to seamlessly documenting individual products throughout their entire life cycle and to the automatic initiation of vital processes, such as maintenance and repairs. Digitization and IT are profoundly changing the way companies operate and cooperate. They are affecting the way information is exchanged within enterprises and boosting collaboration within and across different industries, leading to exciting and highly effective new alliances.

For these reasons it is only fitting that Hannover Messe, the world's biggest marketplace for all sectors of industry and the foremost incubator of interdisciplinary synergies, should adopt "Integrated Industry" as its lead theme and motto.

Partner Country - Russia

Every year, Hannover Messe features one of its major exhibiting nations as Partner Country. This year's Partner Country, the Russian Federation, is one of the world's biggest economies. "The enormous investment potential of the Russian market will be a major point of attraction for all Hannover Messe visitors," said K?ckler. 2013 is also Russia's "Year of Sustainability" - a theme that will resonate strongly throughout Hannover Messe. Hannover Messe 2013 will be held from 8 to 12 April 2013. The event will comprise 11 flagship fairs:

• Industrial Automation
• Motion, Drive & Automation (MDA)
• Energy
• Wind
• MobiliTec
• Digital Factory
• ComVac
• Industrial Supply
• IndustrialGreenTec
• Surface Technology, and
• Research & Technology.

(Christian Riedel, Hannover Messe. Tel: +49 511 89-31019. Email: christian.riedel@messe.de)