Jassper Shipping integrates EVs into logistics network

  • Industry News
  • Mar 20,25
India’s electric vehicle (EV) market is growing quickly, fuelled by changing consumer behaviour, tech advancements, and strong investments.
Jassper Shipping integrates EVs into logistics network

The global EV market is rapidly expanding as countries strive for sustainable transport and lower carbon emissions. China, Europe, and the U.S. lead the transition, supported by government incentives, enhanced charging infrastructure, and technological advancements. India is emerging as a key player, fuelled by policy support, growing environmental awareness, and innovation. According to an ACMA-Grant Thornton Bharat report, India’s EV market is valued at Rs 490 billion in 2024, with projections to reach Rs 3,180 billion by 2030, growing at a 37% CAGR and offering substantial investment opportunities, and solidifying the country's role in the global EV revolution.

EV adoption in India
India’s electric vehicle (EV) market is growing quickly, fuelled by changing consumer behaviour, tech advancements, and strong investments. Key trends include:
? Charging infrastructure expansion: Ultra-fast charging networks are expanding in major cities (Mumbai, Pune, Ahmedabad, Hyderabad, Gurugram, Bangalore) and key highways, making EVs more accessible.
? Government initiatives: The FAME India Scheme, with Rs 115 billion allocated in Phase-II, and the 2024 MEC initiative aims to boost local manufacturing and create jobs. Additionally, Rs 8 billion will fund 5,833 charging stations.
? Consumer awareness: Rising concerns about air pollution and climate change are accelerating EV adoption.
? Public transport electrification: EVs are increasingly used in buses, auto-rickshaws, and ride-hailing services. In 2023-24, India saw 1.67 million EV sales, including 3,693 electric buses.
? EV integration in logistics & e-commerce: Businesses and e-commerce platforms are increasingly using EVs for deliveries and logistics, aligning with sustainability goals and reducing emissions.
Leading the shift toward greener logistics, Jassper Shipping is also actively adopting electric vehicles in its delivery operations. By embracing innovation and sustainability, the company is not only reducing its environmental footprint but also enhancing operational efficiency.

 Jassper Shipping is making bold strides in sustainable logistics by integrating electric vehicles (EVs) into its distribution network. With 58 EVs already operational, the company is committed to:
? Reducing carbon emissions to support a cleaner environment
? Mitigating fuel price uncertainties for cost-effective logistics
? Optimising urban deliveries with efficient fleet management
? Enhancing delivery partners’ earnings through lower operational costs

According to Pushpank Kaushik, CEO & Head, Business Development (Subcontinent, Middle East and South-East Asia), Jassper Shipping, “This initiative is not just about sustainability—it’s also about improving profitability for delivery partners, ensuring better returns with every rupee saved.” 

Jassper Shipping supports its green logistics initiative with a strategically mapped network of 380 locations across India, including major states like Maharashtra, Gujarat, Telangana, Andhra Pradesh, Karnataka, Madhya Pradesh, Chhattisgarh, NCR, Tamil Nadu, Punjab, and Rajasthan. This network spans beyond Tier 1 cities, reaching Tier 2 cities and smaller towns to provide accessible, sustainable logistics solutions. As Jassper continues to expand, they aim to build a seamless, future-ready service network for businesses across diverse regions.

The company plans to expand its EV fleet from 58 to 150 vehicles in the next two quarters, reinforcing its commitment to eco-friendly logistics. This growth is fuelled by strategic partnerships with major supermarket chains, FMCG brands, and pharmaceutical companies, including D-Mart and Big Basket. By integrating EVs into its logistics, Jassper delivers high-quality service while promoting a greener, more efficient supply chain for last-mile delivery.

Beyond expanding its fleet, Jassper Shipping is deeply committed to improving the lives of its delivery partners. The company offers life and health insurance, and stable employment opportunities to those driving its logistics network. 

Jassper's initiative reflects its commitment to a workforce that is financially secure and well-supported in health and well-being. “We’re not just expanding our logistics network; we’re creating better opportunities for the people who drive our success,” says Kaushik. By prioritising its people, Jassper Shipping ensures long-term sustainability for both its business and its employees.

India’s rapidly growing EV sector, backed by supportive policies and technological advancements, is on track to meet the government's 30% EV penetration goal by 2030. Public-private collaboration is key to driving innovation, and with continued efforts, India is set to lead the global EV revolution, reducing carbon emissions and enhancing energy security. Jassper Shipping’s sustainability-first approach plays a vital role in shaping greener logistics nationwide.

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