Premier (India) Bearings Ltd is the largest distribution company for bearings and allied products in India. Initially, the company was dealing exclusively in bearings, but now offers complete shaft solutions to customers, including mapping, selection, mounting, dismounting and maintenance. Thus from mere bearing traders the company has transformed itself into a solution providing concern.

Star Distributors

The range of products now offered to industry includes all type of industrial and automotive bearings, unit bearings, mechanical and hydraulic pullers, fitting tools, thermometers, thermo pens, stethoscope, condition monitoring products, induction heaters, grease, etc., sourced from the world leaders INA/FAG, for which the company is conferred the status of a Star Distributor, contracted to market these products on an all India basis from their different branches.

The Workforce

The company has 15 branches all over India including Kolkata, Chennai, Mumbai, Gurgaon, Bangalore, Chandigarh, Ludhiana, Raipur, Nashik, Hosur, Kochi, Coimbatore, Guwahati, Jamshedpur and Gandhidham; and liaison offices in all major industrial hubs of India. It has a well-educated and trained workforce of 110 people, including application and condition monitoring engineers.

The Clientele

The company has a clientele comprising the Who's Who in the Indian industry including group companies from conglomerates like Tata, BK Birla, AV Birla, Lafarge, Larsen & Toubro, Vardhman, NTPC, Essar, Goenka, Singhania, Ispat, Jindal, Trident, Unilever, SAIL, CIL, Murugappa, ABB Ltd, Madras Cements Ltd, Shanthi Gears Ltd, etc.

Revolutionary Concepts

The company has pioneered many revolutions in industrial section including the much talked about Bearing Bank System, under which the customers are saved from the entire inventory carrying cost for bearings while being able to ensure availability of the bearings at their plant 24 hours a day.

The True No. 1

The accolades/awards won by the company in the past include the award for the No. 1 Bearing Distributor in India for the last 9 consecutive years, apart from the recognition it won last year being the top marketing company in Asia-Pacific.

The company is also the first Bearing Distributor in India to be awarded with IS/ISO 9001: 2000 certification.

The Emphasis is on Customer Service

Backed by the computerised inventory control and an efficient supply chain/logistics, the company has been revolutionising the customer service scene with their prompt deliveries and responses. The customers are able to trace their supplies on line and this efficiency and promptness in supplies have helped their customers to get just in time deliveries and help them to reduce their inventory levels, whereby ensuring higher profitability.

The company has given a special emphasis on E-Commerce and the customer queries are responded to within a matter of hours and deliveries against all orders received on ex-stock basis are made on the same day, making them the best in the business today. No wonder why the corporate clients like the Hindustan Lever have given them the Star Supplier Status.

The Vision

INA/FAG is the world leader in Bearing Technology and Premier (India) Bearings Ltd is the No.1 Distributor in India. Together they are poised to add a new definition in customer service. According to Mr S K Choraria, the Executive Director of the Company, the focus is to provide high quality products of INA/FAG to the customers at better prices, giving maximum value for their money and help them to be winners in these times of global competition.

Premier (India) Bearings Ltd, Kolkata. Tel: 033-22301926, 22300640. Fax: 91-33-22485745. Email: pibl@vsnl.com