Mercedes-Benz India delivered 19,007 units in calendar year 2025, compared to 19,565 units in 2024, marking its best-ever year in terms of revenue.

The Top-End Vehicles (TEV) portfolio, comprising the S-Class, Mercedes-Maybach and AMG models, recorded 11 per cent year-on-year growth, accounting for 25 per cent of total sales. The high-performance AMG portfolio grew by 34 per cent year-on-year, reflecting rising aspiration for performance-oriented vehicles.

The BEV portfolio sustained growth momentum with a 12 per cent year-on-year increase, contributing 20 per cent of all top-end Mercedes-Benz sales in India. Seventy per cent of BEVs sold in 2025 belonged to the top-end segment, priced between Rs 12.5 million and Rs 31 million, including the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the Mercedes-Benz G580. The EQS SUV remained the company’s highest-selling luxury BEV in India.

The long-wheelbase E-Class continued to outperform its segment, retaining its position as India’s most desired and highest-selling luxury car. Entry luxury, core and top-end segments contributed 13 per cent, 62 per cent and 25 per cent respectively to total 2025 sales volumes.

The sedan portfolio maintained strong demand, led by the C-Class, long-wheelbase E-Class, S-Class and Mercedes-Maybach S-Class limousines. SUVs also delivered robust performance across the range, including GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the AMG G63.

The entry luxury portfolio declined by 20 per cent year-on-year, reducing its share to 13 per cent of total volumes, in line with Mercedes-Benz’s strategy of prioritising product substance over price competition.

Twelve New Product Launches Planned for 2026

In 2026, Mercedes-Benz plans to introduce 12 new vehicles in India, including all-new models, products without predecessors and facelifts. Several of these launches will be Top-End Vehicles and new BEVs. The company will also debut the much-awaited CLA BEV featuring the new MB.OS operating system.

Local Manufacturing of Mercedes-Maybach GLS

Mercedes-Benz India announced the start of local production of the Mercedes-Maybach GLS at its Pune manufacturing facility, making India the first market outside the USA to locally produce this ultra-luxury SUV. India ranks among the top five global markets for Mercedes-Maybach, with rising demand for ultra-luxury vehicles. Local manufacturing will enable faster deliveries and improved customer access. The Mercedes-Maybach GLS, introduced in India in June 2021, has so far been retailed as a completely built unit (CBU).

MB.CHARGE Public: Unified Charging Ecosystem

Mercedes-Benz India launched MB.CHARGE Public, a digital service providing EV customers access to a unified public charging network through the Mercedes-Benz app and RFID. The service integrates multiple charging partners, offers real-time availability, seamless payments and charging history tracking.

Globally, MB.CHARGE Public serves over 350,000 users across more than 3.3 million charging points in 37 countries. In India, customers can access over 9,000 DC charging points through partnerships with Jio BP, Chargezone, Chargemod, Zeon Charging and Mercedes-Benz dealership chargers. The service supports app- and RFID-based authentication, transparent pricing per kWh, automated billing and payments via cards and UPI.

Retail Network Expansion and Customer Journey Transformation

Mercedes-Benz India will add 15 new luxury touchpoints in three new markets in 2026 and upgrade 15 existing outlets to new architecture standards. Franchise partners will invest over Rs 4.5 billion to strengthen the retail network.

The company has streamlined its sales, service and finance operations into a unified ‘1 Customer Unit’ model, offering a single-window customer experience. This includes integrated financing, insurance, warranty and service plans from the first point of interaction.

As part of its digital transformation roadmap, Mercedes-Benz India is also introducing ‘3 Clicks to Finance’, enabling a fully digital, customer-led onboarding process supported by authorised data sources, reducing turnaround time while ensuring regulatory compliance.