Danfoss, PowerNEU Launch JV to Drive Decarbonisation in Metals Sector

  • Articles
  • Jan 22,26
New Danfoss PowerNEU JV in Jamshedpur strengthens local execution and decarbonisation solutions for India’s metals industry.
Danfoss, PowerNEU Launch JV to Drive Decarbonisation in Metals Sector

Danfoss India has announced a strategic joint venture with engineering firm PowerNEU to form Danfoss PowerNEU Private Limited, aimed at supporting India’s metals and heavy industries through a locally embedded execution and solutions model. The venture was formally inaugurated with a groundbreaking ceremony for a new manufacturing facility and office in Jamshedpur, Jharkhand.

Positioned in India’s steel heartland, the Jamshedpur facility will serve major steel and metals producers across Jharkhand, Odisha, Chhattisgarh and neighbouring industrial regions. The joint venture marks a significant milestone in Danfoss’s long-term commitment to India, strengthening its ability to deliver advanced technologies and decarbonisation solutions closer to end-users.

Designed as a long-term platform, Danfoss PowerNEU will enable solution development close to customer operations, supported by 24x7 connectivity and rapid on-site response. Once fully operational, the integrated facility will provide end-to-end capabilities spanning design, engineering, manufacturing, testing and quality assurance for complex industrial applications, aligned with Danfoss standards. Offerings from Danfoss Power Drives, Danfoss Climate Solutions and Danfoss Power Solutions will be delivered under one roof.

The site will also house a dedicated Experience Centre focused on next-generation decarbonisation technologies across power electronics, climate control and hydraulics, supporting customer engagement through training, demonstrations and capability development.

As industries accelerate decarbonisation, Danfoss highlighted energy efficiency as a critical lever, noting that around 53 per cent of global energy is expected to be lost as waste heat by 2030, while India’s green steel demand is projected to reach 4.49 million tonnes by FY30.

Ravichandran Purushothaman, President, Danfoss India, said, “India’s metals and heavy industries are at a pivotal stage where growth must align with sustainability. Danfoss PowerNEU reflects our long-term commitment to India by combining global decarbonisation expertise with strong local execution. The Jamshedpur facility reinforces the strategic importance of Eastern India as the country’s steel heartland.”

Mandar Vaijanapurkar, Head of Drives Sales, Marketing & Services, Danfoss India, commented, “The formation of Danfoss PowerNEU is a strategic step to accelerate decarbonisation in India’s core industries. The Centre of Excellence in Jamshedpur will be a core pillar of Danfoss PowerNEU’s execution model. It will focus on application development and advanced engineering to enable faster deployment and continuous performance improvement. This ensures decarbonisation initiatives translate into scalable, operational impact.”

Mandar Vaijanapurkar, Head of Drives Sales, Marketing & Services, Danfoss India, commented, “The formation of Danfoss PowerNEU is a strategic step to accelerate decarbonisation in India’s core industries. The Centre of Excellence in Jamshedpur will be a core pillar of Danfoss PowerNEU’s execution model. It will focus on application development and advanced engineering to enable faster deployment and continuous performance improvement. This ensures decarbonisation initiatives translate into scalable, operational impact.”

Vijay Kumar Singh, Managing Director, Danfoss PowerNEU Systems, said, “Danfoss PowerNEU brings together the complementary strengths of both partners, combining Danfoss’s global experience, advanced drive technologies, and proven decarbonisation solutions with PowerNEU’s strong engineering capabilities, deep local insight, and execution excellence. This partnership is designed to significantly enhance customer experience and operational outcomes for steel producers across the region.”

Tanmay Roy, Director Operations, Danfoss PowerNEU Systems, said, “A core pillar of Danfoss PowerNEU is the establishment of a dedicated Centre of Excellence in Jamshedpur. The Centre of Excellence will focus on application development, advanced engineering, and capability building for the metals sector, enabling faster solution deployment, predictive diagnostics, and continuous performance improvement at the plant level. This ensures that decarbonisation initiatives move beyond pilots and translate into scalable, operational impact for our customers.”

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