Ã¢â‚¬Å“We expect 25-30% growth in 2017-18Ã¢â‚¬Â

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Ã¢â‚¬Å“We expect 25-30% growth in 2017-18Ã¢â‚¬Â

Ã¢â‚¬Å“We expect 25-30% growth in 2017-18Ã¢â‚¬Â

Interviews
Mar 01,18

Kusam Electrical Industries Ltd, one of the pioneers in digital multimeters & clampmeters in India. Goliya has more than 50 years experience in the field of electrical & electronic test and measuring instruments.

Ã¢â‚¬Å“We expect 25-30% growth in 2017-18Ã¢â‚¬Â

... says Chandmal Goliya, Director, Kusam Electrical Industries Ltd, one of the pioneers in digital multimeters & clampmeters in India. Goliya has more than 50 years experience in the field of electrical & electronic test and measuring instruments.

How your company serves various industries?

Kusam-Meco is a 35 year old company in the field of electronic test & measuring instruments offering one of the largest range of instruments for diverse applications. It has ISO 9001:2015 for marketing & aftersales service for its products. Kusam-Meco offers a full range of intrinsically safe digital multimeter, high safety UL listed digital multimeters & clamp meters, professional range & industrial range of digital multimeters & clamp meters, lcr meters, full range of insulation resistance testers & earth resistance testers, high voltage non-contact & contact detectors, test & measuring instruments, laboratory instruments, environmental measuring instruments, water quality testers, thermal imaging camera, power measurement & control instruments, power & harmonics quality analyser, power transducers & transmitters, programmable digital panel meters, process calibrators, gas detectors, etc.

Industries involved in power generation, transmission, distribution & users of electricity are our major customers. Customers include railways, defence, communication, cement, chemical, textile, oil & gas industries, educational institutes, R&D centres, etc.

Kusam-Meco continues to introduce new products with unique features & protection to meet current market demand & safety to cater customers’ diverse applications.

What are your plans for Elecrama 2018? Are you going to launch any new products?

We plan to display our latest range of products. We will launch ‘intrinsically safe digital multimeters’, battery capacity testers, cable fault locators.

We will focus on gas detectors used for oil & gas industry and high voltage non-contact detectors. We will target sectors such as oil & gas, power, UPS & solar.

What are your expectations from Elecrama 2018?

We expect to have an excellent exposure for our products, particularly in North India. Being situated near New Delhi, we expect all EPC contractors, consultants & big government organisations whose main offices are in New Delhi to visit us and see our range of products to update themselves of the latest trends in electronic test & measuring instruments.

How was 2017 for your company? What are your growth plans for 2018?

The year 2017 ended on a flat note due to demonetisation & introduction of GST. As with all industries, customers for our products also slowed their purchases on a wait & watch scenario. However the last quarter of 2017, showed signs of revival in 2018. We expect a growth of 25-30% for our products in the year 2017-2018.

What are the factors driving the demand for your products?

Demand for our products is driven by three factors – quality, after sales service and value for money. Recently, we gave service for a product which was purchased 21 years ago. This drives customers to come to us again & again. Our products are priced reasonably and with our warranties, customers trend to opt for our products.

Are initiatives such as Make in India, Digital India, Smart Cities, etc helping the electrical & electronics (E&E) industry to grow?

Yes to a large extent the initiatives taken by the government for growth are helping the E&E industry. After all, every activity has its basic needs met from the electrical industry.

Your opinion about growth prospects for Indian E&E sector.

I see a very good growth for the E&E sector. Government of India has an ambitious plan for electrifying every village in India & also to provide uninterrupted power 24x7. This will generate huge demand for goods resulting in very good growth for E&E sector.

The company’s vision is ‘To be known as the only one organisation which can offer complete range of very high quality electronic instruments to satisfy customer needs’” and to provide ‘Value for money’.